Destra devours indie record label

Online digital music provider, Destra, has continued its acquisition trail, scooping up independent record label, Central Station Records (CSR) and MRA Entertainment in a deal worth $14 million.

Once the acquisition is approved at a shareholder meeting by CSR and MRA's parent company, Home Leisure Ltd, Destra will absorb over 20,000 music tracks and DVD titles into its catalogue of digital content.

Both Central Station Records and MRA will mark a substantial addition to our catalogue of existing content and help us on our push through the digital content space, said Destra CEO, Domenic Carosa. We are shifting our focus back to our core, and targeting not only music, but a host of other digital content.

He said Destra's strategy for digital content involved three core elements; amassing content through the acquisition of record labels, building online communities based on certain genres/demographics, and finally, monetising these communities through online advertising and the sale of physical and digital products.

Both labels would provide new audiences for the Destra to target, Carosa said. CSR specialises in contemporary dance and youth culture music, while MRA publishes CDs and DVDs with a focus on children's entertainment and extreme sports.

In particular, he noted the strength of the CSR brand and its subsidiary Wild, and plans to build online communities around its targeted content and demographic.

The acquisition marks a 12-month shopping spree for Destra, adding the buys to the previous purchases of a number of record labels and digital content providers including Rajon, Visual Entertainment Group and Payless Entertainment. Carosa said Destra would develop brand extensions for both MRA and CSR through specialised radio and TV content.

Destra will make its boosted music catalogue available through iTunes, Bigpond, NineMSN and Destra's digital music sites, mp3.com.au and www.channelgo.com.au.

Carosa said both management teams and company branding will be kept in tact. Central Station Record's storefronts, in Melbourne and Brisbane, operate under licence so will not be affected by the acquisition.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Essentials

Mobile

Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?