Destra devours indie record label

Online digital music provider, Destra, has continued its acquisition trail, scooping up independent record label, Central Station Records (CSR) and MRA Entertainment in a deal worth $14 million.

Once the acquisition is approved at a shareholder meeting by CSR and MRA's parent company, Home Leisure Ltd, Destra will absorb over 20,000 music tracks and DVD titles into its catalogue of digital content.

Both Central Station Records and MRA will mark a substantial addition to our catalogue of existing content and help us on our push through the digital content space, said Destra CEO, Domenic Carosa. We are shifting our focus back to our core, and targeting not only music, but a host of other digital content.

He said Destra's strategy for digital content involved three core elements; amassing content through the acquisition of record labels, building online communities based on certain genres/demographics, and finally, monetising these communities through online advertising and the sale of physical and digital products.

Both labels would provide new audiences for the Destra to target, Carosa said. CSR specialises in contemporary dance and youth culture music, while MRA publishes CDs and DVDs with a focus on children's entertainment and extreme sports.

In particular, he noted the strength of the CSR brand and its subsidiary Wild, and plans to build online communities around its targeted content and demographic.

The acquisition marks a 12-month shopping spree for Destra, adding the buys to the previous purchases of a number of record labels and digital content providers including Rajon, Visual Entertainment Group and Payless Entertainment. Carosa said Destra would develop brand extensions for both MRA and CSR through specialised radio and TV content.

Destra will make its boosted music catalogue available through iTunes, Bigpond, NineMSN and Destra's digital music sites, mp3.com.au and www.channelgo.com.au.

Carosa said both management teams and company branding will be kept in tact. Central Station Record's storefronts, in Melbourne and Brisbane, operate under licence so will not be affected by the acquisition.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?