Yahoo reorganizes into three groups, COO to leave

Yahoo will reorganize into three new units, as part of a shake-up that will see COO Dan Rosensweig leave the company

Yahoo will reorganize into three new units, as part of a shake-up that will see Chief Operating Officer Dan Rosensweig leave the company, Yahoo said Tuesday.

The company said the new groups will help it focus on its most important customer segments: the consumer audience, advertisers, and publishers, in an effort to compete more aggressively.

Once an Internet and Wall Street darling and consistently one of the Internet's top three sites, the company has struggled in the face of a changing Internet landscape, including the rise of social networking sites, and sharp competition from rivals like Google.

The move was not entirely unexpected. Last month, an internal document now known as the "Peanut Butter Memo" called for such a reorganization. The memo, written by Yahoo Senior Vice President of Communications and Communities Brad Garlinghouse, accused the company of involving itself in too many separate activities, spreading itself too thin like a layer of "peanut butter," and said it should focus instead on key areas. It also recommended up to a 20 percent reduction in headcount, although no cuts were announced in Yahoo's Tuesday statement.

The new units are the Audience Group, the Advertiser & Publisher Group, and the Technology Group. Each group's head will report directly to Chief Executive Officer Terry Semel.

The Audience Group will focus on its existing consumer products, such as search, Web-based e-mail, and news aggregation, while developing social networking, mobile and handheld content, and international offerings. Yahoo said a search was underway for a group head.

The Advertiser & Publisher Group will handle advertising and relationships with Yahoo partner publishers. It will create a global advertising network both on and off Yahoo sites, but the company did not specify how that will happen, although it recently partnered with U.S. newspapers to provide targeted local advertising. Yahoo Chief Financial Officer Susan Decker will oversee this group. Decker will surrender that title and the company will seek a replacement for her, Yahoo said.

Yahoo's new Technology Group will be charged with building and maintaining the infrastructure for these new efforts, and will continue its work on "Project Panama." The codenamed initiative is believed to be a new advertising system designed to compete with Google's AdWords, with ads served according to search terms entered by users. Chief Technology Officer Farzad Nazem will head the unit.

The new units and titles will take effect beginning January 1, 2007. Rosensweig will leave at the end of March, Yahoo said. No replacement was immediately named.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Steven Schwankert

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?