Dell courts consumers with new printers, plasma TVs

Dell will introduce new consumer products in the months leading up to the holiday shopping seasons including new printers, plasma televisions, and music players, company executives said Monday.

The company also plans to redesign the support portions of its Web site and launch a media campaign aimed at educating consumers about viruses and spyware, said Mike George, vice president and general manager of Dell's U.S. consumer business.

The majority of Dell's customers have always been corporations, and that is still the case. But the company has worked to increase its market share among consumer PC customers. That experience has helped Dell break into newer consumer product categories such as printers and televisions, George said.

U.S. consumers tend to buy technology products in the third quarter, when schools resume classes, and during the fourth-quarter holiday period. Dell's upcoming products will be ready for those shopping periods, George said.

Dell jumped into the printer market last year in hopes of taking market share away from rival Hewlett-Packard. It has focused mostly on all-in-one devices that perform multiple functions -- such as printing, scanning, and copying -- for the home, but will roll out a number of new products in both new and existing categories, George said.

Plasma televisions are also scheduled for release in the near future, said Michael Farello, vice president of marketing for Dell's U.S. consumer business. The company currently offers LCD (liquid crystal display) televisions, but will introduce a plasma television larger than 30 inches later this year, he said.

A plasma television is more expensive than an LCD television, and offers a wider viewing angle as well as improved picture quality. Dell held off on plasma televisions last year because it had concerns about quality, George said.

Plasma televisions had a problem with "the burn-in factor," or the tendency for an image to remain on the screen if shown for an extended period of time, George said. Dell is now confident that the technology provided by its supplier is of sufficient quality, he said, declining to name that supplier.

Along with the new products, Dell will also emphasize security for PC customers in upcoming months, George said. Around 15 to 20 percent of all support calls placed to Dell are related to a virus or spyware program that is causing problems on a PC, and educating customers how to protect themselves will reduce support calls and improve the customer's overall experience, he said.

The campaign will consist of commercials, targeted marketing supplements, and discounts on security products, George said.

Customers with other support questions will have access to more online support representatives and troubleshooting tips customized for their respective PCs at the new version of Dell's support Web page (http://support.dell.com), George said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Tom Krazit

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?