At 30th anniversary, Acer vows to take bronze in 2007

At its 30th anniversary party, Acer said it will take over the number 3 slot in global PC market share next year.

At its 30th anniversary party, Acer moved up the time it expects to take over the number 3 slot in global PC market share to 2007, shaving a year off its previous forecast.

Its strategy is to partner with more PC parts suppliers and distributors, who in turn will help to expand its market. Expressing confidence in that business model, Acer executives said the company could keep up its breakneck growth and topple Lenovo Holdings by the end of next year.

"We can become number three through organic growth, not through merger and acquisition," said Gianfranco Lanci, president of Acer, during the celebration Tuesday at an upscale hotel in downtown Taipei.

China's Lenovo is currently third in global PC shipments, with 7.8 percent of the market, according to IDC. Although Acer trails at 6 percent, the company is growing at a much faster pace than Lenovo: 34.3 percent in the third quarter, compared to around 10 percent for Lenovo. In fact, Acer's growth rate vastly outpaced the first- and second-place PC makers as well, with Hewlett-Packard at 15 percent and Dell at 3.6 percent.

The Taiwanese PC maker expects to continue its momentum in PC sales by selling more laptops and small form-factor desktops. By focusing on smaller desktops, Acer can run the business similarly to its laptop business, said J.T. Wang, chairman of the company.

It will also continue to hone its strategy of partnering with more suppliers and distributors. Acer believes the key to winning over new partners is to offer good products that generate stable demand, and giving up some profit margin to ensure its channel partners make reasonable profits as well.

"They grow with us," said Wang. And the partnership makes it difficult for partners to do anything that hurts Acer, since their profits become tied together. "If they hurt Acer, they hurt themselves," Wang added.

The direct sales method championed by Dell has matured somewhat, Wang and Lanci said, as electronics retailers learned to market PC hardware on the Internet as well.

Acer believes the U.S. and China will continue to grow in importance for the company, despite the fact it only entered the two markets a short time ago. The U.S. already accounts for as much as 20 percent of Acer's revenue, up from almost nothing two years ago, while China accounts for about 6 percent, Lanci said.

Acer's revenue rose 17 percent year-on-year in the first nine months of the year to NT$250.99 billion (AUD$9.8 billion), and securities houses such as Goldman Sachs expect it to forecast brisk fourth quarter growth when it holds an investors' conference later this week.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Dan Nystedt

IDG News Service
Show Comments





Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?