ACA takes aim at SMS spam

Australia's telecommunications regulator the Australian Communications Authority (ACA) issued a code Friday to restrict marketers sending spam via SMS (short messaging service) to mobile phones.

With the code registered, marketers who send unsolicited and intrusive SMS messages may be asked to comply with the code, and face significant financial penalties if they fail to take action, ACA said in a statement.

The code, developed by the Australian Communications Industry Forum, states that:

-- marketers are bound by "opt-in" rules, so they may not send messages unless they have been requested by the subscriber, or the subscriber has given prior consent to receive messages

-- marketers must provide subscribers with an easy-to-use, convenient, and low-cost opt-out procedure and must act on the opt-out request within a reasonable time-frame, typically 48 hours.

-- all marketing messages must identify the sender using a recognized identifier

Although SMS spam, which costs marketers more than e-mail spam, may never reach the levels of e-mail spam, it has unique features that make it undesirable, according to the ACA.

Mobile phones are a more personal point of contact and more relied on than e-mail, and a mobile phone's capacity to store information is much lower than that of a PC.

"Mobile phones have limited capacity to store messages and recipients have no choice but to open the message if they want to clear their message box," the ACA said in its statement. "It is regarded by many consumers as intrusive."

Research groups estimate that around 350 million SMS messages are sent in Australia each month from a mobile phone subscription base of 11.5 million.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

David Legard

IDG News Service
Show Comments

Essentials

James Cook University - Master of Data Science Online Course

Learn more >

Mobile

Victorinox Werks Professional Executive 17 Laptop Case

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?