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WD'S NEWEST 'MY BOOK' PROTECTS CONSUMERS - AND THEIR DATA - FROM TECHNOLOGY OBSOLESCENCE WITH ESATA CONNECTION

  • 08 March, 2007 10:22

<p><font face="Arial, Helvetica, sans-serif" size="3"><strong>WD'S NEWEST 'MY
BOOK' PROTECTS CONSUMERS - AND THEIR DATA - FROM TECHNOLOGY OBSOLESCENCE WITH
ESATA CONNECTION</strong></font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"><em>My Book Premium ES Edition
External Hard Drive Also Ensures Connectivity Today with USB 2.0 </em></font></p>
<p><strong><font face="Arial, Helvetica, sans-serif" size="2">Sydney Australia,
March 8, 2007</font></strong><font face="Arial, Helvetica, sans-serif" size="2">
- As consumers increasingly rely on digital media to secure their important
documents and valuable personal content, they often fear that changes in technology
may render their data inaccessible. Western Digital Corp. the leading consumer
external storage brand worldwide, today announced that its new My Book Premium
ES Edition external hard drive incorporates eSATA (external Serial ATA) and
USB 2.0. eSATA is a new technology that transfers data between the external
device and the computer at higher rates than ever before and USB 2.0 is today's
most common method of connecting external devices to personal computers.</font></p>
<p> <img alt="ES" height="400" src="http://www.westerndigital.com/global/images/products/lifestyle1/wdfMyBook_Premium_1SU.jpg" width="400"/></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">eSATA uses the same new
interface technology that is becoming the standard inside PCs. It is designed
to connect peripherals such as external hard drives with the same data transfer
speed as internal components. Use of eSATA by the computing and consumer electronics
industries is increasing with the expectation that its superior performance
will drive it to be the next standard interconnect for external devices, offering
an obsolescence prevention plan for consumers.<br/>
<br/>
Virtually all motherboards shipped today include the SATA interface for internal
drives and many PCI cards are available to connect eSATA hard drives to PCs
and Macs. An increasing number of motherboard manufacturers are incorporating
support for eSATA connector ports.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">"Customers tell us that, while
the digitization of photos, music and video greatly enhances their ability to
collect, manage and share their personal content, they fear that the fast-moving
evolution of technology could make it more difficult to access their content
in years to come," said Jim Welsh, vice president and general manager of
WD's Branded Products unit. "This content often is precious to consumers,
and with USB 2.0 and eSATA, they can rest assured that their digital content
today will be accessible using tomorrow's computers." </font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"> An increasing portion of consumers'
content stored on their computers and storage devices is video and music. eSATA
offers consumers superior performance for multimedia applications such as streaming
music or movies, or video editing. The eSATA interface on My Book Premium ES
Edition can move data to and from a PC or Mac as fast as 300 megabytes (MB)
per second - much faster than USB 2.0, which has a standard transfer rate of
about 60 MB/s (480 megabits per second). </font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"> PC and Mac compatible,
My Book Premium ES Edition includes EMC Retrospect Express HD 2.0 backup software,
which provides users the tools needed to back up and restore a single file or
an entire system in a few simple steps. <br/>
<br/>
As with the rest of the popular and growing My Book storage system family, the
My Book Premium ES Edition is elegantly designed in a book shape, has a small
footprint and offers simplification of its advanced features. There is no CD
to install; the included software loads from the drive the first time it is
plugged in. Its intelligent drive management system - SmartPower - automatically
powers the device on and off with the computer; the Safe Shutdown feature ensures
data is saved before shutting down; and LED activity lights, including a unique
capacity gauge, make My Book Premium ES Edition easy to use. </font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">My Book Premium ES is now available
at select retail stores and online retailers.</font></p>
<p><img alt="ES1" height="120" src="http://www.westerndigital.com/global/images/products/frnt/120/wdfMyBook_Premium_1C.jpg" width="120"/></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"><strong>Product Summary</strong><br/>
Manufacturer: Western Digital<br/>
Product: My Book Premium ES Edition<br/>
RRP: 320GB - $249 <br/>
500GB - $349<br/>
Website: <a href="http://www.westerndigital.com">www.westerndigital.com</a><br/>
<br/>
</font><font face="Arial, Helvetica, sans-serif" size="2"><strong>About WD</strong><br/>
WD, one of the storage industry's pioneers and long-time leaders, provides products
and services for people and organizations that collect, manage and use digital
information. The company produces reliable, high-performance hard drives that
keep users' data close-at-hand and secure from loss. WD applies its storage
expertise to consumer products for external, portable and shared storage products.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">WD was founded in 1970.
The company's storage products are marketed to leading systems manufacturers,
selected resellers and retailers under the Western Digital and WD brand names.
Visit the Investor section of the company's Web site (<a href="http://www.westerndigital.com">www.westerndigital.com</a>)
to access a variety of financial and investor information.<br/>
<br/>
<strong>PR CONTACT</strong><br/>
Renato Catalan<br/>
Gap Marketing and Management Pty Ltd<br/>
Website: <a href="http://www.gapmarketing.com.au">www.gapmarketing.com.au</a>
</font></p>

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