Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.

Akamai and Macromedia Announce Availability of Flash Video On-Demand Solution

  • 25 February, 2005 14:21

<p>New service delivers compelling Macromedia Flash video experiences quickly and easily</p>
<p>SYDNEY, Australia- February 25, 2005 - Akamai Technologies, Inc. (Nasdaq: AKAM), the leading global service provider for accelerating content and business processes online, and Macromedia (Nasdaq: MACR) have announced the immediate availability of Akamai Streaming for use with Macromedia Flash. Akamai customers can now take advantage of the on-demand Flash streaming media service, delivered over Akamai’s globally distributed platform to Macromedia Flash Player, the most ubiquitous rich Internet client. By leveraging the Macromedia Flash Communication Server and the Akamai EdgePlatform, customers will benefit from massive scalability, increased reliability and capacity, and a fast and flawless delivery to viewers. For more information, visit</p>
<p>This service allows companies to deliver integrated, interactive Flash video experiences, including movies, TV shows, broadcast media, product demonstrations, corporate announcements, sales training and other major events to end users flawlessly every time. By using the ubiquitous Flash Player, end users are able to instantly view video with no waiting and no need to download a player. Publishers are able to lower their development, quality assurance and customer support costs because Flash eliminates the hassles of deploying video on-demand applications across multiple platforms and browsers.</p>
<p>Akamai already serves several gigabits per second of downloadable Flash content, including several hundreds of megabits per second of Flash video traffic. This partnership allows Akamai to deliver more Flash video content leveraging Macromedia's streaming solution, with better quality and availability using Akamai’s globally distributed platform.</p>
<p>"Akamai Streaming combined with Macromedia Flash fundamentally changes the way video is deployed and used on the Internet today," said Chris Hock, director of product management, Macromedia. "We’re excited to work with Akamai, as their global reach and leadership in the industry will give content providers the ability to deliver the best Flash video experiences to the widest possible audience worldwide."</p>
<p>Media companies, news agencies, ad serving companies and large and small businesses will realise significant benefits from this solution. It allows them to more deeply integrate video into their website while controlling the look, feel and functionality of the player. End users can browse a site while the video clip continues playing without any noticeable disruption. Because video is just another object in Flash, it can be custom branded, as well as synchronised with contextual elements such as graphs, charts, text and other audio and video streams.</p>
<p>"Akamai experienced a more than 200 percent increase in total content streamed across its global platform in 2004, and has seen significant adoption in the industries of sports, news, music, and movies," said George Khater, senior director of product management, Akamai. "Adoption is only going to continue to increase with the growth in these industries, and the Flash streaming service is an incredible tool to bring reliable delivery of key events to these companies."</p>
<p>"Macromedia has developed an end-to-end video production tool set that gives publishers and sites a path toward greater interactivity inside linear video," said Paul Palumbo, research director, AccuStream iMedia Research. "Whether delivering a content experience, or wrapping a business application around the content experience, Flash is designed to stimulate more engagement with the content stream, which implies greater value. Flash, combined with a globally distributed streaming and media serving platform operated by Akamai, creates a powerful new medium."</p>
<p>In addition to delivering Akamai Streaming for use with Macromedia Flash, Akamai provides storage options for Flash media to improve the availability of media to end users. Customisable, web-based reporting tools are also available for companies to measure return on investment with both real-time and historical analysis of viewer usage and behavior.</p>
Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers and designers to create and deliver effective, compelling and memorable experiences - on the Internet, on fixed media, on wireless and on digital devices.</p>
Akamai® is the leading global service provider for accelerating content and business processes online. More than 1,200 organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is “The Trusted Choice for Online Business.” For more information, visit</p>
<p># # #</p>
Amanda Scott Kiddie</p><p amanda="" kinetics="" ltd="" pty=""></p>

Most Popular

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Latest Articles


PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?