Intel targets smaller users

Latest board release expected to open up new channel opportunities

Chip giant, Intel, has debut a low-cost, integrated desktop motherboard for sub-entry PC markets at the Asia-Pacific Intel Solutions Summit (ISS) 2007. It is likely to see action in Australia.

Defining sub-entry as PCs (not including the monitor, keyboard or accessories) available for $US299 or less, marketing director of the channel desktop platform group, Chris Tobias, said the new D201GLY would underpin its PC efforts in developing and mature nations alike.

"The board is great for developing markets, but just the same, it will be used to build PCs for disadvantaged schools in the US and probably the Australian outback," he said. "We also anticipate a buzz around people using it in embedded systems or for a second or third PC in the home environment - perhaps for a younger child."

The D201GLY fuses a Celeron 215 processor to a motherboard measuring less than 7-inch by 7-inch. Tobias displayed one to the media at ISS alongside a standard lead pencil to show its true length. Resellers will have their first crack at selling the units from May 21.

Acknowledging that some box builders have been able to build low-cost machines in the past due to price cuts or end-of-life hardware, Tobias argued the D201GLY represented a completely different proposition for the channel.

"In the past, people could build cheap machines for customers when someone found some old processors behind a box," he said. "But here we have an ongoing product line, so if you're trying to fit out a school, for example, you will be able to build all the machines to the same spec, and maintain them identically."

Rob Irwin is attending the Intel Solutions Summit as a guest of Intel.

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Rob Irwin

ARN
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