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InFocus Revises Channel Strategy for Australia

  • 01 June, 2004 10:22

<p>Worldwide leader in digital projection appoints new distributor, Image Design Technology</p>
<p>Sydney, AUSTRALIA - 1 June 2004 - InFocus® Corporation (Nasdaq: INFS), the worldwide leader in digital projection technology and services, today announced that it has appointed Image Design Technology P/L (IDT) as its newest distribution partner for its commercial projectors the AV channel. The appointment is in line with InFocus Australia’s expansion strategy for the projection and large format display market in this region.</p>
<p>IDT is Australia’s leading visual display distributor, operating as a value added importer and wholesale distributor of video and data display technology. IDT will carry InFocus’ commercial range of digital projectors, from wireless ready ultra portable and cross over projectors to meeting room and installation and integration projection systems.</p>
<p>“Our major focus at IDT is visual display which indicates great synergy with InFocus Corporation as the leader in digital projection technology,” said Gerry Wilkins, Managing Director, IDT. “Both companies are moving in the same direction to serving the Australian market with leading edge display technologies and we’re pleased to be an official distribution partner for InFocus’ industry leading products.”</p>
<p>“InFocus is strengthening its industry leadership position by offering a broad range of large display solutions to meet the needs of customers in consumer, education and business markets,” said Mr Lee Whincup, InFocus’ Country Manager for Australia and New Zealand. “As InFocus’ business focus changes from exclusively front projection towards Large Format Digital Displays for commercial and consumer applications, it made perfect sense for us to partner with IDT as they are focused on these market segments.”</p>
<p>“The appointment of IDT as a distribution partner for InFocus in Australia means that we are now able to leverage their leadership position, knowledge and expertise in the new market segments we are entering,” Mr Whincup added.</p>
<p>InFocus commercial products, the LitePro® or LP® and X series will be distributed in Australia through IDT and Tech Pacific, and the ASK Proxima™ range through B&amp;H Australia. The InFocus ScreenPlay™ line of home entertainment projectors is distributed by International Dynamics.</p>
<p>InFocus Corporation has been supplying the Australian market with digital projection solutions for over 15 years. The company has pioneered and led the digital projection market with industry leading innovation. InFocus introduced the world’s first digital projectors, developed the industry leading InFocus LitePro or LP branded projectors, embraced DLP™ technology from Texas Instruments, developed the first tiny wireless projector, and revived the industry with their crossover projector for business and home. InFocus has reaffirmed its reputation with its award winning ScreenPlay range of home entertainment projectors.</p>
<p>In the coming months InFocus Corporation will be introducing a new product line to the Australian market to support the company’s move to a large format display company.</p>
<p>Image Design Technology P/L (IDT) is a solely owned Australian corporation. Based in Chatswood, NSW IDT operates as a value added importer and wholesale distributor of video &amp; data display technology. IDT adds value to the distribution process by offering strong product knowledge, technical support and retaining a large inventory of demo product for its resellers to utilise. In addition IDT can supply a blue chip list of satisfied customers to act as referrals. With a broad range of products to choose from, IDT is a one-stop shop for all display technology requirements.</p>
<p>About InFocus Corporation
InFocus® Corporation (Nasdaq: INFS), the worldwide leader in digital projection technology and services, enhances thinking, learning and creativity in boardrooms, meeting rooms and classrooms and delivers superior home entertainment experiences by vividly projecting larger-than-life images from multiple sources including computers, DVD players, and PDAs. A recognized projection pioneer and innovator, InFocus provides the most comprehensive line of business and home projectors, projector management tools, wireless technology and projection engines. From the smallest and lightest mobile projectors and feature-packed meeting room products to the finest and most compact home entertainment projection solutions, InFocus has garnered industry acclaim for design, functionality and intuitive solutions. InFocus Corporation's global headquarters are located in Wilsonville, Oregon, USA, with regional offices in Europe and Asia. For more information, visit the InFocus Corporation web site at www.au.infocus.com or contact the company at 1800 885 481 or +1 (503) 685-8888 worldwide.</p>
<p>###</p>
<p>InFocus, ASK, Proxima, ASK Proxima, LiteShow, ScreenPlay and LP are trademarks or registered trademarks of InFocus Corporation or its subsidiaries in the United States and other countries. Digital Light Processing and DLP are trademarks of Texas Instruments.</p>

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