What the enterprise can learn from consumer tech

How IT can capitalize on the ongoing Web 2.0 adoption curve in the consumer space

Today's corporate end-users are far more tech-savvy than their productivity with IT tools indicates. After all, screen-deep in IMs, widgets, and elaborate consumer Web apps, they're proving themselves well-versed in the production and distribution of content as facilitated by the consumer Web 2.0 craze. Yet to surface this hidden expertise in an enterprise setting requires a deeper understanding of what draws end-users to these technologies and how these consumer technologies are reshaping end-users' tech expectations in the workplace.

It's with this proposition in mind that we take a look at a bevy of consumer tech winners -- and one high-profile dud -- in an effort to help IT capitalize on the ongoing Web 2.0 adoption curve in the consumer space. After all, the consumer market has long been a proving and training ground for technologies that later hone the enterprise's competitive edge.

So, take a tip from these seemingly lowbrow technologies, tap the interests and acumen your end-users are developing, and put the consumer-tech proving ground to work to create a more collaborative and productive enterprise.

Stories in this series:

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

InfoWorld staff

InfoWorld
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?