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Vignette Delivers Next-Generation of Online Customer Experiences

  • 10 April, 2007 11:29

<p>Latest portal release enables more meaningful connections with end-users</p>
<p>AUSTRALIA, Sydney — 10 April 2007 — Vignette today announced the worldwide availability of its latest Vignette Portal release. A key component of Vignette’s Next-Generation Web solution, Vignette Portal enables many of the world’s largest organisations to maximise customer touch points and deliver a highly personalised experience in line with customers’ requirements, desires and past behaviours.</p>
<p>“Investing in the online customer experience is becoming an increasingly important priority for enterprise organisations, as the Web becomes a more mature and reliable method for connecting businesses with end-users,” said David Gootzit, analyst at Gartner. “By improving the online experience, organisations can encourage customer loyalty and positively impact revenue growth.”</p>
<p>Vignette Portal builds on the company’s rich history in delivering Next-Generation customer experiences. Enhanced features include:</p>
<p>· Support for leading-edge Web 2.0 technologies like mashups and AJAX · Enhanced personalisation through multi-language support
· Federated search capabilities, enabling users to query a wide range of internal and external data sources, including Microsoft Exchange, Google, Yahoo and Lotus Notes
· Customisable URLs to help drive traffic and improve search engine optimisation · Advanced dashboard capabilities</p>
<p>For example, the University of Utah leverages Vignette Portal to more effectively connect with its student body of nearly 30,000. Vignette provides the backbone for the ( Web portal, enabling students to create their own personalised Web site – right down to the look and feel – complete with relevant information that can be customised and arranged according to user preferences.</p>
<p>“The University of Utah Web site contains hundreds of thousands of unique content items provided by more than 90 decentralised academic departments across campus,” said Paula Millington, director of Media Solutions at the University of Utah. “Vignette enables us to take a more targeted approach to connecting with our students by allowing them to create customised Web pages tailored to their individual education and recreational requirements.”</p>
<p>“Now more than ever, a customer’s first interaction with an enterprise organisation happens over the Web. This is when initial opinions are formed and important decisions are made, so it’s vital for organisations to make the experience positive and memorable,” said Leo Brunnick, senior vice president of Products and Marketing at Vignette. “Our Next-Generation Web solutions help organisations drive that experience through the management and dynamic delivery of business content to multiple Web channels and devices.”</p>
<p>About Vignette</p>
<p>Vignette (NASDAQ: VIGN) helps organisations improve interactions with customers and prospects by delivering highly personalised, interactive online experiences. Our early content management and delivery tools laid the groundwork for some of the Web’s most popular sites. Today, our award-winning solutions power some of the world’s most powerful online brands and enable organisations to have more meaningful interactions with their customers. Vignette is headquartered in Austin, Texas with operations worldwide. Visit</p>
<p>The statements contained in this press release that are not purely historical are forward-looking statements including statements regarding the Company’s expectations, beliefs, hopes, intentions or strategies regarding the future. Forward-looking statements include statements regarding Vignette’s products, future sales, market growth and competition. All forward-looking statements included in this press release are based upon information available to the Company as of the date hereof, and the Company assumes no obligation to update any such forward-looking statement. Actual results could differ materially from the Company’s current expectations. Factors that could cause or contribute to such differences include, but are not limited to, Future Losses, Limited Operating History, Fluctuation of Quarterly Revenues and Operating Results, Acquisition Integration, Competition, Dependence on a Small Number of Large Orders, Lengthy Sales Cycle and Product Implementation, Market Awareness of Our Product, Rapid Changes in Technology and New Products, and other factors and risks discussed in the Company’s reports filed from time to time with the Securities and Exchange Commission.</p>
<p>Vignette and the V Logo are trademarks or registered trademarks of Vignette Corp. in the United States and other countries. All other names are the trademarks or registered trademarks of their respective companies.</p>
<p>For more information, press only:</p>
<p>Jessica Tubnor
Max Australia
+61 2 9954 3492</p>

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