Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.

Monitor Market Softens with Declining Desktops, Says IDC

  • 10 April, 2007 11:28

<p>NORTH SYDNEY, April 10th, 2007 - IDC has recently released the results for the Australia total PC monitor market Q4 2006. Findings revealed that the Australian PC monitor market contracted 8.7% sequentially while it grew 16.9% compared to the same quarter the previous year. In line with the weak performance in the PC market, both the OEM and branded markets declined sequentially by 12.8% and 4.7% respectively.</p>
<p>IDC has found the following areas are the key highlights of the Q4 2006 PC monitor market:</p>
<p>1) Lingering LCD Panel Shortages - Even though LCD panel shortages had eased a little in 4Q'06, monitor prices continued to inch upwards until December 2006, after which it finally started to show a decline. LCD panel shortages were a common issue among nearly all the monitor vendors, and affected not just the mainstream 17in. and 19in. sizes, but also the 20in. and 22in. sizes. This became increasingly evident, as more vendors had entered the 22in. LCD monitor space in 4Q'06.</p>
<p>2) Weak Seasonal Trends and Pre-Vista Lull - Although IT resellers and retailers prepared for the spike in demand during the Christmas sales period and the start of education purchases, leftover channel inventory from the previous quarter hampered new monitor shipments. In addition, some tenders were also delayed to 1Q'07. Some potential PC and monitor buyers delayed their purchases in 4Q'06, as they chose to wait for Vista's launch in 1Q'07. Following Vista's launch, more users were in favour of larger-sized widescreen monitors with HCDP (High-Bandwidth Digital Copy Protection) support. IDC expects to see more monitors as Vista ready in the near future as well.</p>
<p>3) Fierce Competition in the Low-End Market - Following Hyundai's re-entry into the monitor market a couple of quarters ago, more new entrants have emerged. In 4Q'06, MAG (which made an appearance in 3Q'06) captured some market share in the LCD monitor space through its competitive pricing and smooth supplies from its Taiwan-based monitor factory. With greater competition, the low-end market was a fierce battleground for not only the 17in. and 19in. LCD sizes, but the 20in. and 22in. sizes as well.</p>
<p>Lily Lin, Senior Analyst, PC Hardware noted that, "Samsung finished the quarter in the top position with 18.3% share of the branded market while BenQ jumped to second place with 15.3% share. Meanwhile, Viewsonic dropped to third place accounting for 14.7% of all branded monitor shipments in the quarter. Rounding out the top 5 were LG Electronics and Acer with 13.3% and 12.8% market share respectively."</p>
<p>Top five vendors (branded market):</p>
<p># Samsung 18.3%
# Benq 15.3%
# Viewsonic 14.7%
# LG Electronics 13.3%
# Acer 12.8%
# Others 25.6%</p>
<p>If you would like further information or to purchase IDC research, please contact Gary Clarke, IDC Associate VP of Sales via email or phone 02 9925 2226.</p>
<p>For press enquiries please contact:
Lily Lin
Senior Analyst, Hardware/Central Research Group
Phone: 61 2 9925 2249
<p>Click here to view the press release online:</p>
<p>Click here to subscribe to IDC press releases and newsletters online:</p>

Most Popular

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Latest Articles


PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?