4. iHate iAnything
Apple first floated the idea of product names with a leading lowercase letter in 1994 with eWorld, an ill-conceived online service that went belly-up after a year and a half. But when it introduced the original iMac in 1998, it hit on a phenomenal success -- and prompted hundreds of third-party manufacturers to follow with sickeningly cute Bondi Blue products with names that also began with a lowercase "i." Now dozens of Apple and third-party product names begins with "i." Their manufacturers are all jumping on the bandwagon, hoping that a single letter will sway us to buy their stuff. Meanwhile, you can't even start sentences with the products' names.
Is it any wonder that we're inclined to like Apple TV in part because it turned out not to be iTV? Or that we're kind of sorry that Apple was able to strike a deal with Cisco to share the name iPhone?
5. Where's the Blu-ray?
Steve Jobs was the CEO of animated-movie studio Pixar; Apple is represented on the Blu-ray Disc Association board of directors. The Mac is supposed to be the computer of choice for video professionals.
So where is the option for a Blu-ray Disc or HD DVD player in the fancy new quad-core and eight-core Mac Pros? They're stuck with the same-old SuperDrive. Mac apologists will no doubt provide you with a complex explanation of why this makes perfect sense, but the fact is that next-generation optical drives are available and make sense for some folks, and Macs don't have them. (If the company announces support for one or the other by the time you read this, see "More Secretive Than Homeland Security" above for why we didn't know about it.)
6. Nobody's perfect
All companies make design mistakes, and in truth, Apple makes far fewer than most. But, despite what the most extreme aficionados say, even Apple's design sense isn't anywhere near flawless. And when it makes goofs, they tend to be doozies.
Examples: The iMac's perfectly-round, ergonomically egregious puck mouse, or the Toilet-Seat iBook (complete with handle). Don't forget the Shuffle audio player, whose lack of a screen or other discernable navigation aid Apple has successfully spun as a "feature." (Yes, we know that the Shuffle is wildly popular -- and yes, we'd still rather buy a player that can tell us what it's playing.)