Wetpaint improves wiki site analysis

Wetpaint, a company that hosts wiki sites, will let customers use Google's free analytics tools.

Wetpaint.com, a Seattle startup, is making it easier for anyone using its free wiki service to better track use of their sites.

Wetpaint lets anyone create a Web site for free that can be altered by anyone. While the company started out by attracting consumers with an easy-to-use service, some large US corporations such as CBS, T-Mobile USA and Food & Wine magazine now offer their customers wiki sites from Wetpaint.

Within the next couple of days, Wetpaint will begin to let users track activity on their sites using Google Analytics. The free Google tool allows site owners to track where visitors come from in the world, how many people visit the site and how visitors reach the site, including directly and from search engines.

Wetpaint is also working with Google so that in the future its customers can use Google Webmaster Central, a set of free services from Google that lets webmasters analyze the way Google's search engine regards their Web site and learn ways to improve the site's search ranking. For now, Google only allows a limited number of users per domain. Because Wetpoint customer sites all use the Wetpaint domain, they can't all use Google Webmaster.

The Google Analytics support will be attractive mainly to Wetpaint consumer users, said Ben Elowitz, CEO of Wetpaint. "We found that when someone starts a site about something they care about, like dogs, they love the feeling they get when someone else joins," he said. Google Analytics will let them track site traffic.

Currently, Wetpaint has more than 400,000 sites. Customers go through a simple setup process, choosing their homepage name and, if they want, setting different levels of editing rights for different users. Once the site goes live, anyone can visit and easily add or change the content on the site.

Corporate customers choose Wetpaint because it means they can launch their new sites very quickly, sometimes in a matter of days, Elowitz said. In addition, they're attracted by how easy it is for consumers to use Wetpaint, he said.

Examples of Wetpaint sites offered by large companies include CBS's CSI site, T-Mobile's Sidekick site and Food & Wine magazine's wiki site.

Wetpaint earns revenue from advertisements that run on the Web sites. With corporate customers, Wetpaint shares that revenue.

Wetpaint argues that using a wiki, which lets anyone edit Web sites, is a better idea than a blog. A blog allows one person to get their voice heard but isn't ideal for collaboration, Elowitz said. "It just brings a megaphone to one person's voice," he said.

JotSpot, another company that hosts wiki sites, was recently acquired by Google. It currently isn't accepting new users.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nancy Gohring

IDG News Service
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?