Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.

Australia's Mobile Phone Use to Exceed 100% in 3 Years, Predicts IDC

  • 30 May, 2005 12:40

<p>NORTH SYDNEY, May 30th, 2005 – Australia's cellular penetration for the first time last year surpassed "natural saturation," signifying that every Australian who could be using a mobile phone is already using one, according to IDC’s latest research into the local mobile market.</p>
<p>The study, titled "No Strings Attached: Australian Cellular Forecast and Analysis, 2004-2009," also finds that 100% penetration in this country will be achieved before the end of 2008. That outlook puts us well in the footsteps of other more mature Western European countries, such as Italy, Sweden and the United Kingdom, where mobile phone use already exceeded the 100% mark.</p>
<p>"By exceeding 'natural saturation,' the industry is entering a new phase of competition characterised by market maturity, forcing carriers to reposition and further differentiate themselves," commented, Warren Chaisatien, Mobile &amp; Wireless Research Manager for IDC Australia.</p>
<p>The 3G launches by the nation's three largest wireless network operators this year will reinvigorate and renew interest not seen since the transition from analogue to digital mobile communications more than a decade ago.</p>
<p>Given the continued commoditisation of voice services, it is clear that mobile operators will increasingly focus on the higher-value, greater-margin non-voice segment. In the consumer market, that strategy will be played out through 3G contents and other innovative applications, while in the business market, the push on enterprise mobility will intensify.</p>
<p>IDCs Study finds that:</p>
<p>* The number of Australian mobile phone users will grow by 7.4% to 19.2 million in 2005, with service revenue growing at a slightly faster rate of 8.4% to A$8.7 billion.</p>
<p>* Growth in the next five years will be primarily coming from 3G users, who will constitute a mere 5% of Australia’s mobile user base this year but are expected to make up one in three of all mobile phone users in 2009.</p>
<p>* Non-voice revenue contribution will rise significantly from 18% of carrier revenues this year to 29% in 2009. Non-voice revenues are poised to exceed A$2 billion after 2006, when 3G services become commonplace.</p>
<p>* Major factors driving future industry growth include the multiple-SIM phenomenon and increased substitution of landline traffic by mobiles, and in the longer term, fixed-to-mobile convergence.</p>
<p>Despite the rosy 3G market outlook, Mr. Chaisatien warned that mobile carriers must not ignore the importance of 2G/2.5G networks especially in light of the fact that capped pricing will continue to lead to surging traffic on these networks. Carriers must also have a proper migration strategy, moving existing 2G/2.5G users to the new 3G platforms in phases.</p>
<p>In addition to an updated five-year projection of the Australian cellular market, this IDC study provides a review of major market developments and actual market data for 2004, an analysis of industry dynamics, future technology and commercial trends, and service provider strategies, as well as essential guidance for carriers and their partners.</p>
<p>For press enquiries please contact:
Warren Chaisatien
Research Manager, Wireless &amp; Mobility
Phone: 61 2 9925 2256</p>
<p>IDC is holding a What's in Store for Wireless? The Future of Australia's Mobile Market" Breakfast Briefing presented by Warren Chaisatien in June.</p>
<p>Date &amp; Venue
Melb - Wednesday 1st June, Stamford Plaza, 111 Little Collins St
Syd - Thursday 2nd June, The Westin Hotel 1 Martin Place
Price: $120 inc GST
Time: 7.30am - 9.15am</p>
<p>To register or for further information please go to: or contact Bree Charlton via email or phone 02 9925 2200.</p>
<p>Click here to view the press release online:</p>
<p>Click here to subscribe to IDC press releases and newsletters online:</p>

Most Popular

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Join the newsletter!

Error: Please check your email address.

Latest Articles


PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?