Imaging manufacturer Ilford is planning to provide a print-on-demand kiosk system in large-scale photo shops allowing consumers to make enlargements of prints instantly.
Known as the PRINTASIA Big Prints, the kiosks stand a couple of metres tall and comprise Ilford’s own image manipulation software, a light box, monitor, media card readers, pre-mounted boards, paper, and Epson Stylus PRO 7600 printer.
Ilford plans to house the kiosks on the premises of mass market photo retailers such as department stores and supermarkets, rather than the photo specialist channel.
Consumers need to bring their images – either on a CD, or one of the various media cards. Print enlargements vary in size from 5x7in to 20x24in.
Ilford’s Australasia’s retail product manager, Scott Williams, did not disclose a price point consumers can expect to pay for the service but said it would be “price competitive with anything available in the market today”.
He said a unique offering by Ilford to consumers will be the ability to print straight onto pre-mounted boards. The boards have a special coating and, when fed into a straight-through printer like the Epson PRO 7600, provide consumers with an image that is ready to be mounted on walls or placed into photo frames.
Williams said the in-house Ilford imaging software would largely be used for red eye reduction, colour adjustments and cropping.
The kiosks are expected to be in stores by mid-year.