EBay to broker radio ads

eBay is entering the radio ad brokering market, becoming a rival to Google Inc

EBay is getting into the radio advertising business, becoming a broker of ad spots and on its way to competing with Google, which provides a similar service.

The new service will go live on Wednesday as part of the eBay Media Marketplace, it said in a statement Tuesday.

The radio ad brokerage service will be powered by Bid4Spots. Advertisers and ad agencies can register on the eBay Media Marketplace Web site now.

The service will make available "prime" inventory from more than 2,300 radio stations.

Like Google, eBay will use the Internet to attempt to improve the way these radio ads are bought and sold, and the way radio marketing campaigns are tracked and analyzed. Google officials have said repeatedly that the company is confident it can use Internet technology to improve offline advertising transactions, not only in radio, but in print publications and television.

The eBay Media Marketplace also has a component for brokering cable TV ads, but it is designed for major national advertisers to make planned ad purchases. That cable TV ad service hasn't achieved much popularity yet.

The radio service, on the other hand, offers more flexibility, so that advertisers can make "last minute" ad purchases, eBay said. This in turn will let radio stations be more aggressive in pricing, it said.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?