It's a good day for GOtalk as it acquires Telstra's phonecard business

GOtalk buys Telstra's international calling cards business Say G'day and Super Buzz

Communications company GOtalk has bought Telstra's international calling cards business Say G'day and Super Buzz as part of a "logical extension" to its business, says GOtalk CEO Steve Picton.

He estimates the deal will push GOtalk's market share of international phone card users upwards of 50 percent within Australia and New Zealand, and anticipates "incremental market growth" for the future.

The acquisition enables GOtalk to leverage the credibility of the Telstra brands, "which are perceived as quality brands".

Picton said it hopes to tap into the huge loyalty the cards have garnered over the years. Market share and access to existing distribution networks were other factors in its decision to purchase, he added.

Already well positioned, the pricing structure of the cards will not change over the short term. GOtalk's immediate priority is to maintain "the high quality that Telstra has been providing and continuing with the premium rights...which has become a trademark", he said.

"Our entire business by definition is all about micro-marketing," he said, adding that pricing decisions and marketing campaigns will continue to be carefully tailored to specific market segments.

"This is our core strategy which differentiates us from our competitors. We invest millions of dollars on marketing which focuses on the small and large needs of customers in our market".

Picton says customers can expect product enhancements in the future.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?