Dell denies plan to exit LCD TV business

Dell insisted Thursday that it plans to continue selling its LCD TVs as well as other manufacturers' sets on its Web site.

Dell will sell a wider variety of television sets made by other manufacturers over its Web site, but denied reports that it plans to stop making LCD (liquid crystal display) TVs.

A number of industry blogs reported Thursday that Dell would exit the LCD display market as soon as June, citing a story in the Taiwanese newspaper Economic Daily. That move would allow the company to focus on selling more profitable PCs, the report said.

On Thursday, Dell acknowledged that it is making changes to its TV line, but said it will continue to sell Dell-branded televisions with screens of 37 inches and smaller.

"We will soon offer a wider assortment of televisions from leading manufacturers that feature the latest technology and meet Dell's high standards for performance," said Dell spokeswoman Rachel Lyon.

The first step in that plan was Dell's move in February to add Sony LCD televisions with screens between 40 inches and 46 inches to the range of products sold on Dell.com, she said. Dell also sells TVs made by Matsushita Electric Industrial Co. (Panasonic), Pioneer, Samsung Electronics and ViewSonic.

"Nothing has changed from what we communicated in February," Lyon said.

If Dell's television lineup remains constant, it will be one of the few parts of the company to avoid sweeping changes in coming months. Dell is in the midst of a corporate reorganization that includes laying off 10 percent of its 88,100 workers in an effort to rebound from sinking profit and market share, the company said when it reported quarterly earnings last Thursday.

The changes also include an overhaul of the company's core business model. On May 24, the company said it will soon begin selling desktop PCs in Wal-Mart retail stores, marking a departure from the "direct sales" approach it used to become the world's largest PC vendor until 2006. In recent quarters, Dell lost that title to rival Hewlett-Packard in a slump that pushed company founder Michael Dell to return to the job of chief executive after stepping aside to become chairman in 2004.

It will take time until those reforms can begin to stop Dell's losses. The company was the only one of the world's top five PC vendors to ship fewer computers in the first quarter of 2007 than in that same period in 2006, according to a report released Tuesday by iSuppli.

Dell held onto its second-place ranking behind HP even though its shipments dropped 6.8 percent. In comparison, HP shipped 26.5 percent more PCs during the first quarter than a year ago, and Acer Inc. showed a huge increase of 45.8 percent, allowing it pass Lenovo Group and move into third place, iSuppli said.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ben Ames

IDG News Service
Show Comments

Essentials

James Cook University - Master of Data Science Online Course

Learn more >

Mobile

Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?