MSN streams Live Earth to 8 million people

MSN said 15.4 million people watched the Live Earth concerts on its site over the weekend.

Microsoft Corp. says it set a record for streaming an online event to the most customers after offering the Live Earth concerts on MSN over the weekend.

About 8 million people watched at least parts of the concerts live over the 36 hours that the shows took place in ten locations around the world. At the peak, 237,000 people watched simultaneously, Microsoft said.

That's more than what Microsoft thinks is the previous most-watched online broadcast, the Live 8 concerts in 2005. According to AOL LLC, which streamed those ten concerts, 5 million people around the world watched live.

Teams in London, China and Microsoft's headquarters in Redmond, Washington, supported the Live Earth streaming effort on MSN. Those workers were primarily content editors and programmers who were constantly updating the Web page with live and on-demand content as well as details about which artists were performing live and who was up next, said Lisa Gurry, MSN senior director at Microsoft.

Microsoft relied on its existing server farms around the globe to support the stream but beefed up those facilities in preparation, Gurry said. "We used a lot of our existing capacity and purchased additional to ensure we were prepared for the massive amount of traffic we were expecting," she said. Akamai Technologies Inc. also helped support the streaming, she said.

MSN signed the deal with Live Earth to stream the concerts last year and began preparations to support the event in February, she said.

MSN looked back to other popular events it has streamed, such as the NCAA Final Four basketball games, in order to estimate how many people might tune into Live Earth. Although that preparation paid off, MSN did find some surprises, Gurry said. MSN had expected that the U.S. show would produce the most traffic, but it came in fourth. The U.K. concert was the most viewed, followed by Australia, Germany and Japan, she said.

MSN expects viewers to continue to visit the site to watch archived video of the concerts on demand. In the week after the Live 8 concerts, AOL surpassed the number of live watchers, recording 8.5 million unique visitors who requested more than 25 million on-demand plays of the concerts.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nancy Gohring

IDG News Service
Show Comments

Essentials

James Cook University - Master of Data Science Online Course

Learn more >

Mobile

Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >

Victorinox Werks Professional Executive 17 Laptop Case

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?