Baidu signs ad-supported music partnership

Chinese search leader Baidu signs online music streaming agreement.

Chinese Internet search leader Baidu.com Inc. has signed an agreement with one of Taiwan's largest Chinese-language record labels to offer streaming music services supported by advertising revenue.

A selection of music from the label Rock Music Group, whose artists include Mayday and Bobby Chen, will be available for streaming at no charge to Baidu's users, the companies said. Advertisements will be displayed when users listen to the music, which will pay for the service. The companies will share the revenue generated and explore other ways to partner in online music.

Baidu has signed such agreements before with major music companies. In January, EMI Group PLC partnered with Baidu on a free music streaming service in China, in a similar ad-supported scheme.

Internet companies in China have sought to sign more of such deals since running into legal trouble for linking to sites that offer unauthorized music downloads. Last year, Baidu won a case brought by The International Federation of the Phonographic Industry (IFPI) on behalf of major record labels, which accused Baidu of abetting music piracy. An IFPI-led court case in April, however, found that Yahoo China should be responsible for removing links to Web sites offering unauthorized music downloads, and the Beijing No. 2 Intermediate People's Court fined the company 210,000 Chinese renminbi (US$27,202).

Baidu operates the most popular search engine in China. Rock Music has offices around Asia, including Taipei, Hong Kong, Beijing, Singapore and Tokyo to seek new talent and produce records.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Dan Nystedt

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?