Sony confirms PS3 price cut to US$499, announces new model

Sony dropped the price of the current PS3 from $599 to $499 on Tuesday and unveiled a new, 80GB model bundled with a game for release this August.

The new 80GB PS3 is designed to appeal to those looking for more downloadable content over the PlayStation Network, namely games and "other forms of entertainment" says Sony.

"As we move into the next phase of PS3, it's important that we continue to evaluate our product line, offering consumers the technology and features that meet their growing needs for new forms of media and the way in which it is delivered," said Jack Tretton, president and CEO of SCEA. "The introduction of the 80GB PS3, the new pricing for the current 60GB model, the availability of more than 100 new software titles this fiscal year and, finally, the expansion of services for PlayStation Network, will provide even more options for users and will help bring new consumers into the PS3 fold."

Two PS3 models were originally available at launch; the current 60GB and wireless-enabled version for $599 and a smaller 20GB version without wireless for $499. Sony discontinued the latter model in April citing a lack of consumer demand, though it is still available in Japan.

"The response was that people wanted the more full function PS3 with the additional storage, Wi-Fi and extra external storage slots," said Sony's Dave Karraker in a statement to U.S GamePro magazine. "Given that we have already sold 1.4 million PS3s in the US at the original $599 price point, we think the consumer response will be exceptionally positive at this new price."

The news comes two days prior to the start of the Electronic Entertainment Expo in Santa Monica this week. Sony said the company would use the show to focus on ways to increase the number of PS3 and PSP owners by expanding its library of available games.

Sony has sold a reported 3.6 million units worldwide since first launching the PS3 last November.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

GamePro staff

GamePro (online)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?