IDC: Monitors stay strong in Q1

The local monitor market experienced healthy growth in the first quarter of the year but IDC warns resellers will have to keep an eye on the continued success of notebook PCs in the long term.

According to the analyst group, the monitor market grew 6.7 per cent sequentially and 11.7 per cent year-on-year. This was despite the rapid rise of notebook PCs which have the potential to impact monitor-attach ratios and future PC replacement cycles.

"We can expect another increase in Q2 because of the end of the financial year and demand for monitors has been strong," IDC senior analyst, Lily Lin, said. "Overall, 2007 will be much the same as last year."

However, Lin said notebook take-up could have a major impact on monitor figures in the long term. Although some users also bought standalone monitors, this trend was not prevalent enough to reverse the decline, the analyst group said.

In real terms, 308,000 OEM and 366,000 brand-name monitors were sold in the first quarter, with Lin noting an intensity of competition in the first quarter that hasn't been seen before.

IDC found that while OEM vendors sought to offer lower prices and larger LCD models than their branded cousins, the branded vendors returned fire with fire. Without the LCD panel shortages of previous quarters they were also able to slash prices, meeting sales targets and creating a buyers' market for both consumers and business. The strongest growth was in 19-inch and 22-inch screens.

The top vendor in the branded market for Q1 2007 by percentage was again Samsung with 18.7 per cent. Viewsonic leapt to second place (17.4 per cen), followed by LG Electronics (16.6) and Acer (9.8). BenQ dropped from second down to fifth place (8.6).

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Rob Irwin

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