Microsoft adds ad keyword purchases to Office Live

Microsoft has added the ability to buy paid-search ads from to its Office Live small-business hosted service.

Microsoft has added the ability for subscribers of its Office Live small-business hosted service to purchase paid-search advertising from from directly within the service.

Now small businesses using the Office Live service can use the adManager feature of the product, which is in beta, to purchase search-based keyword advertising from Ask Sponsored Listings, Microsoft said. Customers already can purchase paid-search advertising from the Microsoft's MSN network and Live Search from within the product.

Ask Sponsored Listings is an automated, open-auction system that allows for the purchase and management of pay-per-click and contextual advertising campaigns a publisher network that includes According to the site, 48,000 advertisers use the system to bid on more than 25 million keywords.

Last week at the company's Worldwide Partner Conference (WPC) in Denver, a company manager said Microsoft would begin in the next two months adding the ability to purchase ads for third-party search engines to Office Live, which gives small businesses tools for building a Web site as well as Web-based e-mail, instant messaging, collaboration and customer relationship management. is the first such partnership.

Microsoft unveiled Office Live in November 2005 as part of a broad strategy to offer more hosted and Web-based services, and the company has high hopes for the offering. Last week at the WPC, Microsoft Chief Operating Officer Kevin Turner said last week that the company expects it to eventually become on of its top-selling products, ranking near the top of the heap with the Windows client OS and Office desktop suite.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Elizabeth Montalbano

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?