Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.

Mobile Operators At Each Other's Throats, Says IDC

  • 11 July, 2007 12:55

<p>NORTH SYDNEY, July 11th, 2007 – IDC's latest research recapping the Australian mobile market shows 2006, was an intensely competitive year with mobile operators sparing little in pursuing aggressive customer acquisition activity.</p>
<p>"In 2006, the Australian mobile landscape experienced heightened competition amidst much change and flux in regulation and strategic shifts by the mobile carriers."</p>
<p>"In light of these developments, expectations are for the market to experience continued hyper-competitiveness and price warring, and an enduring emphasis on migrationary and acquisitionary tactics," said Jerson Yau, IDC Australia, Wireless and Mobility Analyst.</p>
<p>IDC’s study, titled "Competitive Analysis of Australia Mobile Service Providers, 2007: Who's Who in the Zoo" is the fourth edition of IDC’s annual guide to Australia's A$9.3 billion-a-year mobile services industry. The analysis provides a recap of industry and market developments, profiles of leading Australian mobile services providers and the future outlook for the coming year.</p>
<p>The IDC study revealed that:</p>
<p># The mobile market continues to be a highly-volatile and competitive market, but one which continues to see strong uptake. 2006 saw robust growth with the mobile subscriber base reaching 20.42 million, or 98.4% penetration of the Australian population. Mobile service revenue almost topped A$9.3 billion.</p>
<p># Telstra, the incumbent and the largest mobile carrier in Australia continued to maintain its dominance in the market, with the launch of its NEXT G network marking a watershed in its performance. Optus continues to be the key challenger to Telstra's dominance, benefiting from its substantial pool of resources, skills, and funds. Meanwhile, Vodafone's strong performance continues to be underpinned by its unwavering global brand equity, especially within the consumer and pre-paid youth market segments. Hutchison's improving financial performance is expected to flow into developing its mobile network, which is the most limited in terms of coverage.</p>
<p># The Mobile Virtual Network Operator (MVNO) market experienced a setback in 2006, with both their subscribers and service revenues depleting considerably. The absence of 3G offerings in particular had an especially negative impact on the MVNO segment.</p>
<p># IDC expects the mobile market in 2007, to be characterised by excessive competition and price-warring. As the Australian mobile market reaches a new crossroads in terms of technology developments (3G/3.5G) and the advent of more innovative and exciting services, there is an escalating need for mobile operators to adopt more proactive strategies in order to be one step ahead of the competition. Agility and swiftness to bring to market new and differentiated services will be hallmarks of a strong contender.</p>
<p>If you would like further information about this press release please contact: Belinda Johnson, IDC’s Marketing Director on ph: 02-9925 2236 or email: or to purchase IDC research, please contact Gary Clarke, IDC’s Associate VP of Sales via ph 02- 9925 2226 or email.</p>
<p>IDC research:</p>
<p>For press enquiries please contact:
Jerson Yau
Research Analyst, Wireless &amp; Mobility
Phone: 61 2 9925 2205
<p>Click here to view the press release online:</p>
<p>Click here to subscribe to IDC press releases and newsletters online:</p>

Most Popular

Brand Post

Shining a light on creativity

MSI has long pushed the boundaries of invention with its ever-evolving range of laptops but it has now pulled off a world first with the new MSI Creative 17.

Most Popular Reviews

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Latest Articles


PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers


This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang


It really doesn’t get more “gaming laptop” than this.

Jack Jeffries


As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr


The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?