Microsoft's historic event a few products shy of a rollout

Microsoft gears up for Feb. 27, 2008

Microsoft has said its biggest single-day enterprise product launch event ever is slated for February but it will be more event than launch.

And corporate users should think twice about building their rollout schedule around the "launch."

Microsoft has put aside Feb. 27, 2008, for a "launch event" in Los Angeles that features the newest versions of its most popular enterprise products: Windows Server 2008, Visual Studio 2008 and SQL Server 2008.

The company told attendees at its annual Worldwide Partner Conference earlier this month that the trio of products would be at the center of the Los Angeles event and at satellite events around the world.

But in reality, only Windows Server 2008 will be made publicly available that day.

The software will be released to manufacturing before year-end, if plans execute as intended.

Visual Studio 2008 on the other hand is targeted for launch at the end of this year, according to the product team's blog. The launch event represents no more than a safety net if things should slip by a few months.

Visual Studio 2008 and the .Net Framework 3.5 will go into Beta 2 later this summer.

In terms of SQL Server 2008, the database is expected to ship between April 1 and June 30, 2008. The launch event, therefore, is likely to feature nothing more than the latest beta build.

Despite those details, Microsoft COO Kevin Turner told attendees at the Worldwide Partner Conference that Feb. 28, 2008, would be "the biggest single launch we've got in Microsoft on one day."

Microsoft insiders confirm that the event is more marketing- than product-focused.

So why the hype?

Microsoft plans to use the day to build excitement over the three products that it says form the back-end and development tool foundation of its services strategy.

CEO Steve Ballmer said in his keynote address at the conference that all three products are being "enhanced to help you build your own software plus service infrastructure."

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Fontana

Network World
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?