Chinese sport fans embrace e-commerce for 2008 Olympics

Chinese sport fans have embraced an online lottery for the first batch of tickets to go on sale for the 2008 Olympics in Beijing.

Chinese sport fans have embraced an online lottery for tickets to the 2008 Olympic Games in Beijing.

Nearly 90 percent of ticket applications were submitted through the Beijing Organizing Committee for the Games of the XXIX Olympiad's (BOCOG's) ticketing Web site, according to the Chinese Internet Network Information Center (CNNIC), an organization that oversees the .cn top-level domain and tracks Internet usage in the country.

The remaining applications -- 10.6 percent of the total -- were made using paper forms submitted through Bank of China branches across the country.

"The Internet has become the most important channel for Olympic ticket sales," CNNIC said in a recent report (in Chinese).

The first Olympic tickets to go on sale in China are being sold through a lottery system. The first phase of the lottery lasted from April 15 and June 30. During that period, BOCOG received 700,000 applications for a total of 4.9 million tickets to Olympic events, CNNIC said. It did not say how many tickets are being offered during the lottery.

During the second phase of the lottery process, which lasts from July until September, BOCOG will allocate tickets and charge customers, although pricing for individual tickets has not yet been made public. Payment can only be made using Visa credit and debit cards or through a Bank of China savings account.

The most popular event during the lottery was the opening ceremony, planned for August 8, 2008. Nearly 51 percent of ticket applications received during the lottery are for the opening ceremony, CNNIC said. The next most popular events are basketball (39 percent) and soccer (35 percent). The least popular event is softball, which accounted for 0.9 percent of ticket applications.

Chinese sport fans who missed the lottery can still buy tickets for the games. The remaining tickets will go on sale in October through BOCOG's Web site, Bank of China, and the Olympic Ticketing Call Center. Tickets will also be sold at the venue for each event starting in April 2008.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sumner Lemon

IDG News Service
Show Comments



Victorinox Werks Professional Executive 17 Laptop Case

Learn more >



Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?