Unified comms to test technology mind set

Consumers will lead the way

The concept of unified communications will be increasingly driven by business requirements rather than discrete product solutions, with tech-savvy staff also driving the revolution.

Senior analyst with Sydney-based telecommunications research firm Telsyte Sam Yip said one of the biggest drivers for unified communications is business growth.

"Business size is pushing people to unified communications as it's a challenge moving from a small business to an enterprise," Yip said, adding organizations also move to become more competitive but a lot already have what they need.

Telsyte recommends not restricting unified communications to a single telephony provider and to assess applications as they can be turned into telephony end points.

"As hardware becomes a commodity we are going to see more hardware vendors give up on appliances and work with software vendors," Yip said.

Yip cited Nortel's partnership with Microsoft as an example of this.

Unified communications solution provider Dimension Data's chief technology officer, Gerard Florian, said the company wants to "lift the discussion" away from individual products and technologies.

"When people get hung up on products the discussion gets stunted," Florian said. "As consumers become more educated they come into the office with point requests. Rather than get distracted by those requests, IT departments need to put together a plan."

Florian said IT needs to understand how people want to work because with the looming skills crisis people will prefer to work in an organization where they can use the technologies they have become familiar with.

"To simply demonstrate ROI with unified communications is difficult [and] the big thing with ROI is the business case," he said. "Just look at messaging. Many organizations are running two e-mail systems so there might not be an ROI to consolidate, but if the calendaring and phone messaging doesn't work across the organization the business will be held back."

Cisco Australia channels director Jeff Sheard said there is a major transformation in the way business is being done and the promises of the dotcom boom are being delivered.

"The new generation of workers who are looking to use social networks and consumers are now driving technology change," Sheard said. "There is a war for the best and brightest and these people expect to use these technologies."

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Rodney Gedda

Show Comments

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?