Simple but brilliant: Texting for pizza

Simple but brilliant: Texting for pizza

On the surface, it doesn't quite make sense why you'd text a pizza order rather than just call it in. But sometimes ya just don't feel like dialing, waiting for someone to pick up, then explaining all the details, right? "Yes, I really do want a large with pineapples, artichokes, hamburger meat, and anchovies."

The latest in a long line of tech to ensure you never have to speak to a human being again, Dominos UK's new Pizza by TXT service lets you order by sending a quick SMS. For now, only available in the UK, Pizza by TXT requires pizza-lovin' Brits to register their mobile number and a few of their favorite pies online. They must also assign each pie a memorable name (like "Shroom" or "Meat" or "Hangover"). Then whenever the hankering hits, they simply text the name of the pizza they want to 61212.

Drunk dialing for pizza? Hey, it's healthier than calling the ex...

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Cathy Lu

PC World
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