Yahoo changes privacy policy, joins Google, Microsoft

Yahoo to make user search data anonymous after 13 months

Responding to concerns from privacy advocates and the public, Yahoo said Tuesday it will make user search data anonymous after 13 months.

The news comes shortly after other Internet companies, including Google Inc. and Microsoft, have taken similar steps to limit personal data.

"One of the core tenets of this company is the relationship and trust we have with our users," said Yahoo spokesman Jim Cullinan in a statement e-mailed to Computerworld.

Cullinan said Yahoo will make all search log data anonymous after 13 months except if users request otherwise or if Yahoo is required to retain the information for legal reasons.

"We believe the 13 month policy is the appropriate timeline to meet our commitment to our users' privacy while preserving our ability to continue to defend against fraudulent activity and improve our services to advertisers, publishers and users," Cullinan said in the statement.

On Tuesday, Microsoft said it will give users a way to search anonymously on its Microsoft Windows Live Web sites by the end of the year. Microsoft also said it will make all user search data anonymous after 18 months.

Last week, search portal Ask.com said it would introduce a feature to its Web portal later this year called AskEraser that will let users perform anonymous searches. When AskEraser is turned on, the Web site will not retain the user data it normally stores during a search.

Google last week said that it had hanged it privacy policy and that its cookies would expire after two years, instead of in 2038, when they were originally set to expire. However, observers dismissed the move as hype, saying the change only makes it appear that Google is taking steps to address privacy concerns.

Earlier this year, Google said it would make the data it stores about end users anonymous in its server logs after 18 months. That was a change from March, when the company said it would make user data anonymous after 18 to 24 months. The company's decision to change its policy came in response to a letter the company received last month from a European Union data protection working group regarding Google's privacy policies.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Linda Rosencrance

Computerworld
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?