Asian companies warned to get e-strategy fast

Only 40 per cent of CEOs in Asian companies recognised the need for an e-commerce plan earlier than one year ago, according to Kelly, quoting research figures from Goldman, Sachs & Co.

Furthermore, only 19 per cent have completed or nearly completed implementation of e-commerce plans which enable them to tap regional markets, Kelly said.

"The true value of e-business to companies lies in aggregating business across Asia," he said Thursday at the opening of the company's office here. Most of the single-country markets in the region are not large enough to be viable on their own, with the possible exception of Japan, he said.

Companies that can address multiple markets online and build up a strong transaction flow across the region will be the successful ones. The Internet infrastructure in Asia is robust enough to support this model, according to Kelly.

"The payoff in e-business comes from high transaction volumes," he said. "Asia is still at an early stage of e-business, but there is no reason why it shouldn't take off here."

The Asian e-commerce market was worth $US5.4 billion in 1998 and will be worth $US470 billion in 2004, according to figures from market analyst IDC. Of this, 89 per cent will be from business-to-business transactions, IDC estimates. CEOs of Asian companies still need educating about where the benefits and challenges of e-commerce lie, according to Kelly. But many are proving fast learners, he said.

"First you have to explain that e-business is not just about automating the supply chain or reaching out to new markets," he said. "Companies have to give their staff the devices -- they have to e-enable their people."

Once company staff have used applications such as e-mail and company-wide group applications, they become advocates of further Internet-based processes, according to Kelly.

Advances made in telecommunications across Asia in the last year mean that there is no longer a realistic barrier to inter-country communications, according to Kelly.

Apart from established operators such as Singapore Telecommunications, Telstra and Cable & Wireless HKT, a range of new operators have emerged.

Companies like Asia Global Crossing, Level 3 Communications, Equant Network Services, GRIC Communications and Asia Satellite Telecommunications (AsiaSat) are all capable of delivering robust high-transaction communications around the region, according to Kelly.

"The infrastructure in the major Asian markets is not the problem," he said. "The challenges for e-business are getting the people and overcoming organizational inertia."

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

David Legard

PC World
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?