IBM tells employees to behave in Second Life

Big Blue guidelines say don’t discriminate, harass or use inappropriate avatars

IBM wants employees who work in Second Life and other virtual online worlds to be on their best behaviour.

The company, which opened a sales center in Second Life in May, will publish official guidelines governing employee behavior to avoid potentially embarrassing incidents, according to reports by the Associated Press.

Second Life itself banned gambling earlier this month after facing an FBI investigation. But IBM is believed to be the first big corporation to issue its own rules governing employee behavior as Second Life increasingly becomes a platform for doing business, the AP says.

The IBM rules will tell employees not to discriminate or harass, or share intellectual property with people who aren't supposed to see it. "Avatars," the images that represent Second Life users online, should also have an appropriate appearance for doing business, the guidelines suggest.

"Building a reputation of trust within a virtual world represents a commitment to be truthful and accountable with fellow digital citizens," IBM states in the guidelines quoted by AP. "Dramatically altering, splitting or abandoning your digital persona may be a violation of that trust. . . . In the case of a digital persona used for IBM business purposes, it may violate your obligations to IBM."

IBM has not issued a press release about the guidelines and did not respond to an inquiry from Network World. It's unclear whether IBM employees who violate the guidelines could be disciplined.

Intel, which also does business in Second Life, is writing a "tip sheet" for employees who use virtual worlds.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jon Brodkin

Network World
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?