Keeping up with the Googles

Microsoft is creating a new research group dedicated to search and ad technologies

Microsoft is developing a new research group intended to quickly develop new search and advertising technologies and rapidly deliver them to advertisers and customers.

The new center, the Internet Services Research Center will be part of Microsoft's research group and work closely with its MSN Web portal and other groups across the company, according to a statement.

A Microsoft spokesman said the center will be based in Redmond with teams also located in Silicon Valley and Beijing.

"We're committed to delivering better, faster search results for our customers and more creative, effective ways of delivering value for advertisers," said Satya Nadella, corporate vice president of Microsoft's search and advertising platform group, in the statement.

But the company still has a long way to go to compete with Google and even Yahoo.

In June, Google sites captured 49.5 percent of the U.S. search market, while Yahoo sites ranked second with 25.1 percent of U.S. searches, followed by Microsoft sites with 13.2 percent, according to comScore Networks.

Microsoft said Harry Shum, who was promoted to corporate vice president, will head the research center. Shum has been chief scientist for the search and advertising platform group since early this year, the company said.

Just last month, Nadella denied rumours that Microsoft had a team of developers working on a cutting-edge search project. However, he added that his group needed to take risks in order to improve its position.

"We'll experiment," he said at that time.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Linda Rosencrance

Computerworld
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?