Accenture service assesses consumer Web site brands

A Web site assessment service launched by Accenture could help businesses get more bang out of the bucks they invest in their consumer sites.

A new Web site assessment service launched by Accenture could help businesses get more bang out of the bucks they invest in their consumer sites.

The Accenture Web Evaluator, launched Tuesday, assesses how well companies use their Web sites to support their brand, attract customers, deliver services and generate sales, Accenture said.

To determine what makes a Web site effective, consultants in the Accenture Marketing Sciences unit evaluated 260 sites of the world's most prominent consumer brands and established benchmarks based on the top five, which they determined to be nike.com, ford.com, google.com, adidas.com and microsoft.com

These sites, according to Accenture, successfully use a number of techniques to attract viewers and generate business. The techniques include providing detailed, useful information in interesting formats, establishing customer relationships through interactive dialogs and using promotions to encourage return visits by current and existing customers.

The Web site assessment service evaluates several key factors such as search and navigation, information, relationship building, branding, e-commerce and globalization.

Nike's site won top grades for customer relationship building, among others. Accenture said the site innovatively engages consumers, for instance by allowing them to design their own sneakers.

The Ford site scored high for its in-depth product information. Users can enter a virtual showroom where they can access interactive product information, and can also locate dealers and learn about financing options.

Accenture Marketing Sciences provides media auditing, benchmarking and related consulting services aimed at helping businesses manage their marketing and media efforts more effectively.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Blau

IDG News Service
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?