Accenture service assesses consumer Web site brands

A Web site assessment service launched by Accenture could help businesses get more bang out of the bucks they invest in their consumer sites.

A new Web site assessment service launched by Accenture could help businesses get more bang out of the bucks they invest in their consumer sites.

The Accenture Web Evaluator, launched Tuesday, assesses how well companies use their Web sites to support their brand, attract customers, deliver services and generate sales, Accenture said.

To determine what makes a Web site effective, consultants in the Accenture Marketing Sciences unit evaluated 260 sites of the world's most prominent consumer brands and established benchmarks based on the top five, which they determined to be nike.com, ford.com, google.com, adidas.com and microsoft.com

These sites, according to Accenture, successfully use a number of techniques to attract viewers and generate business. The techniques include providing detailed, useful information in interesting formats, establishing customer relationships through interactive dialogs and using promotions to encourage return visits by current and existing customers.

The Web site assessment service evaluates several key factors such as search and navigation, information, relationship building, branding, e-commerce and globalization.

Nike's site won top grades for customer relationship building, among others. Accenture said the site innovatively engages consumers, for instance by allowing them to design their own sneakers.

The Ford site scored high for its in-depth product information. Users can enter a virtual showroom where they can access interactive product information, and can also locate dealers and learn about financing options.

Accenture Marketing Sciences provides media auditing, benchmarking and related consulting services aimed at helping businesses manage their marketing and media efforts more effectively.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Blau

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?