Google offers local language support in India

Google offers local language support in India in a bid to win over users who are not at ease with English.

Google has introduced technologies that will allow people in India to use local languages in search queries and that will generate content in local languages.

Internet growth in India is expected to come from outside of cities, where many people are more at ease using Indian languages, Roli Agarwal, a spokeswoman for Google India, said Monday.

Google has set up a version for India of Google Labs, which it styles as a "technology playground" for products that are in development and require market feedback to improve. The Indian version of Google Labs will focus on products for that market, though these may not be developed only by Google's research and development (R&D) centers in India, Agarwal said.

Google has put up two technologies for testing by users on the Google Labs Web site: an Indic On-Screen Keyboard iGoogle Gadget and Google Indic Transliteration.

The Indic On-Screen Keyboard iGoogle Gadget allows users to type search queries in 14 Indian languages by choosing letters from an on-screen keyboard using a mouse. Users can add the gadget of their chosen language to their personalized iGoogle home page and use it to search for content in their language, Google said.

Google Indic Transliteration allows the user to type in Hindi, a key language in India, using phonetically equivalent English text entered through an English keyboard. The content created can be used in e-mail, word processors and other applications from both Google and its competitors, Agarwal said. This technology will help increase the amount of content available online in Hindi, she added. Hindi transliteration was launched earlier this year on Google's Blogger, a service for bloggers.

A number of multinational companies are working on technologies that will make access to the Internet and computers easier for people in India who are more at ease with local languages. IBM, for example, announced earlier this month that it has developed speech recognition software that will allow people speaking Hindi to create e-mail and documents on computers and also to operate ATMs (automated teller machines) and IVR (interactive voice response) systems.

Yahoo Inc. launched earlier this year portals in seven Indian languages. It has introduced plug-in modules to its instant messenger, that allow users to chat in nine different regional languages and scripts. Later this year, the company is also introducing Indian languages versions of its e-mail service.

Google also launched Monday an Indian version of its Google Local Search for Indian users looking for locally relevant information on the Web. It also launched an Indian version of Google Local Business Center, that allows business to add their names to Local Search. These products use English, and do not support Indian languages.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Cool Tech

Bang and Olufsen Beosound Stage - Dolby Atmos Soundbar

Learn more >

Toys for Boys

ASUS ROG, ACRONYM partner for Special Edition Zephyrus G14

Learn more >

Sony WF-1000XM3 Wireless Noise Cancelling Headphones

Learn more >

Nakamichi Delta 100 3-Way Hi Fi Speaker System

Learn more >

Family Friendly

Mario Kart Live: Home Circuit for Nintendo Switch

Learn more >

Philips Sonicare Diamond Clean 9000 Toothbrush

Learn more >

Stocking Stuffer

SunnyBunny Snowflakes 20 LED Solar Powered Fairy String

Learn more >

Teac 7 inch Swivel Screen Portable DVD Player

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?