Nine wireless network companies to watch

Smarter smart phones, beyond the BlackBerry and exploiting XML

emoze , subsidiary of Emblaze Group

Founded: March 2006

Location: Raanana, Israel

What it offers: Software that in effect "BlackBerry-izes" any mobile device: it creates a "push" mobile e-mail capability that exploits the native e-mail client loaded on existing mobile phones, ranging from low-end "feature phones" to advanced smart phones running Windows Mobile, Linux or other full-blown operating systems. The software handles secure synchronization of e-mails, scheduling, contact and task data over cellular or Wi-Fi connections, without the expense of dedicated BlackBerry devices or monthly service fees. In August, the company announced support for Gmail users worldwide.

Using the free personal edition, you register at the emoze Website, and the emoze-hosted gateway then keeps track of whatever e-mail service you use. When it finds a new message, it checks to see if you're online, and if so, it sends the e-mail to your handheld. The corporate edition, now in final stages of development, packages the gateway as a Windows or Linux PC application behind the firewall, where it runs the same functions. No client code is needed, but for advanced operating systems, the gateway downloads a small program that adds some features to a basic native e-mail client. The corporate edition will be available later this fall, priced at US$500 per year for up to 50 users. A Professional Version of the personal edition is due out later this year, with added but as yet undisclosed features for a low fee.

Why it's worth watching: Because it's a beautifully simple idea -- if an infrastructure for push e-mail and PIM synchronization already exists, why not use it instead of paying for something you have to then run yourself? The emoze solution is aimed mainly at the SMB market. You can tell, because it is dirt cheap (personal edition is free; corporate version costs US$500 per year for up to 50 users). At least one other company, U.K.-based Synchronica, is taking a similar approach.

Management: Benny Ballin, CEO. Previously was general manager of the messaging business unit within Comverse; was president and CEO of NetEye, which developed an advanced fraud management systems for network operators. Currently co-founder and board member of diaX, a medical technology start-up focused on blood spectroscopy using remote-sensing technology.

How it got its start: Two software engineers at emoze's parent, Israeli-based Emblaze, were frustrated getting e-mail and PIM synchronized data. They wrote their own program, which Emblaze first adopted and then spun out as a separate company.

How company got its name: This is the most complicated name explanation we've ever printed. The two software engineers responsible for the code are both named, in the English transliteration of the Hebrew, "Moshe" (Moshe Levi, Moshe Gani), which is usually rendered in English as Moses or Mozes, with both forms sounding identical. The founders wanted to use "mozes" in the company name but found a California mobile start-up www.mozes.com already uses it. The short form of "Moshe" is "Mosh," so they shortened "Mozes" to "Moze" and added the "e" for the reason most high-tech companies add that letter to anything.

Funding: Emblaze is bankrolling the company; amount undisclosed.

Who's using the product: Anyone worldwide who registers here.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Cox

Network World
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?