Apple sells one of every seven notebooks

MacBook update raises Apple notebook sales

Apple got help from the update to its MacBook laptops to push its share of the laptop market up nearly two points in May, to 14.3 percent, a research firm said Friday.

"Whenever Apple gets a new product out, they get a nice bounce," said Stephen Baker, analyst with NPD Group. According to NPD's data, the laptop "bounce" was 14 percent month-over-month.

The May boost put Apple's laptops in fourth place, behind Hewlett Packard Toshiba, and Gateway, said Baker, and moved its combined laptop-desktop sales share from 11.6 percent in April to 13 percent last month. In retail-only, Apple showed a slightly smaller increase, from 9.6 percent to 10.8 percent.

"Everybody's notebook business grew last month, but Apple's grew a little faster than the market overall," Baker said, adding that the company's growth rate has been larger than the industry average for some time. Desktop sales, meanwhile, continued to stagnate, although there too, Apple has an advantage.

"Desktops sales are declining, but [Apple's] are declining a little less than others." Apple's desktop machines -- the all-in-one iMac, Mac mini, and Mac Pro -- accounted for 10.4 percent of all desktop sales in May, a small increase from April's 10.2 percent. Apple should get another boost starting next month, as back-to-school purchases begin, Baker said. "Apple will have a better bump at back-to-school in the July-August-September time frame. Everybody gets it the last couple of years, but Apple gets a little bit bigger one, since compared to the Windows guys, it's doing more notebooks."

Not that everything is rosy. "What we're seeing in general is that desktops have been a little weak in the first half of this year, and although notebooks have been strong, they're showing a declining rate of increase, if that makes sense," said Baker. "In 2006, even 2005, the month-over-month increases were around 50 percent. Now they're 30 percent, 35 percent, even 25 percent."

Laptop sales are hitting a couple of plateaus that even Apple won't escape, Baker argued. "ASPs [average sales prices] have flattened out, and are pretty stable now month to month. And at some point, you just can't keep growing [sales] by these numbers."

He's also predicting that this year's back-to-school sales will be less impressive than in past years. "The market is slowing up a little. I'm pretty bullish about back-to-school, but a little less bullish than I have been."

Baker also said he expects Apple will soon revamp its primary desktop line, the iMac, a move that Apple-centric bloggers predicted would happen at last week's Worldwide Developers Conference (WWDC), but are now forecasting for end of July or early August. "I would suspect [an iMac refresh] would happen pretty soon. Both of the notebooks have been updated, so now it's time for Apple to look at that piece."

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Gregg Keizer

Computerworld
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?