Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.

Vodafone and Brightpoint Australia Extend Distribution Partnership

  • 07 August, 2007 11:38

<p><b>Global mobile company use Brightpoint’s strengths to increase retail presence</b></p>
<p>Brightpoint Australia (Pty.) Limited, a subsidiary of Brightpoint, Inc, a leading global distributor of wireless devices and provider of customised logistic services to the wireless industry, announced that it has extended its Outsourced Logistics Services agreement with Vodafone Australia, a leading supplier of mobile telecommunications and solutions.</p>
<p>Under the agreement, Brightpoint will continue to provide Vodafone’s Handset Fulfillment and Logistic Services incorporating all inventory handling, pick pack, warehousing and distribution, retail and end-user fulfillment, along with returns management services.
“Brightpoint and Vodafone have shared a successful relationship over the past four years. We look forward to further streamlining our operational offerings and providing a full range of customised logistic services as Vodafone continue to grow their subscriber base in the Australian market,” said Felix Wong, Managing Director, Brightpoint Australia. “Our skill-set and expertise in the wireless logistics space provides a compelling value proposition to Vodafone Australia and their customers."</p>
<p>“The re-appointment of Brightpoint is a continuation of Vodafone’s commitment to the ongoing presence in the Australian market” said Prasad Gokhale, Head of Devices for Vodafone Australia. “Brightpoint has been our logistics handling partner since 2002 and as our business has grown Brightpoint has been able to continue to provide the services that our expanding channels have demanded. To outsource was a decision that we did not take lightly, and the dividends have paid off for both organisations as we’ve grown to become partners with the customer at the core of our strategies,” continued Prasad. “We enjoy a close working relationship with Brightpoint who continue to meet new challenges and opportunities.”</p>
<p>This continued partnership allows Brightpoint to distribute Vodafone’s entire range of Pre-paid and Vodafone ‘Live’ products.</p>
<p><b>Note to editor</b></p>
<p>Should you wish to interview Felix Wong from Brightpoint or Prasad Gokhale from Vodafone please contact Sarah at Kinetics on 02 9212 3848 or</p>
<p><b>About Brightpoint </b></p>
<p>Brightpoint, Inc (NASDAQ:CELL) is a global leader in the distribution of wireless devices and in providing customised logistic services to the wireless industry. In 2005, Brightpoint handled 42 million wireless devices globally. Brightpoint's innovative services include distribution, channel development, fulfillment, product customisation, eBusiness solutions, and other outsourced services that integrate seamlessly with its customers. Brightpoint's effective and efficient platform allows its customers to benefit from quickly deployed, flexible, and cost effective solutions. Additional information about Brightpoint can be found on its website at</p>
<p>In Australia, Brightpoint employs more than 160 people at its headquarters in Belrose, Sydney and at branch offices in Melbourne, Brisbane, Perth and Adelaide.
About Vodafone</p>
<p>Vodafone provides a full range of telecommunications services, including voice and data communications. Vodafone has equity interest in 26 countries and partner networks in a further 33 countries, with a proportionate customer base of over 179 million worldwide. Vodafone Australia provides quality services to 3.51 million Australian customers. For more information, please visits</p>
<p>Vodafone Pty Limited 2006: VODAFONE and the Vodafone logos are trademarks of the Vodafone Group. Other product and company names mentioned herein may be the trademarks of their respective owners.</p>

Most Popular

Cool Tech

Bang and Olufsen Beosound Stage - Dolby Atmos Soundbar

Learn more >

Toys for Boys

ASUS ROG, ACRONYM partner for Special Edition Zephyrus G14

Learn more >

Nakamichi Delta 100 3-Way Hi Fi Speaker System

Learn more >

Sony WF-1000XM3 Wireless Noise Cancelling Headphones

Learn more >

Family Friendly

Philips Sonicare Diamond Clean 9000 Toothbrush

Learn more >

Mario Kart Live: Home Circuit for Nintendo Switch

Learn more >

Stocking Stuffer

Teac 7 inch Swivel Screen Portable DVD Player

Learn more >

SunnyBunny Snowflakes 20 LED Solar Powered Fairy String

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Latest Articles


PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers


This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang


It really doesn’t get more “gaming laptop” than this.

Jack Jeffries


As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr


The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?