Google picked as top e-commerce development

The BlackBerry, iTunes, Wi-Fi also on trade group's top 10 list

It probably comes as no surprise that Google was selected as the number one development in e-commerce over the past 10 years by the Software & Information Industry Association (SIIA), an industry trade group.

"But the list also includes several e-commerce tools that have become so commonplace, we almost forget they didn't exist 10 years ago," said Ken Wasch, president of SIIA, in a statement.

Last week, the group released its top 10 e-commerce developments since the White House released the "Framework for Global Electronic Commerce" 10 years ago.

The SIIA's top 10 e-commerce developments were selected by policy and industry experts from a larger list culled by the SIIA staff. The top 10 ten are:

1. Google (Launched September 1998): "Google did more to fundamentally change the way we use the Internet than any other event in the last 10 years," the SIIA said. Thirty percent of users turn to Google to help them find information on the Internet and nearly one-half of 6.9 billion online searches conducted by Americans in February were on Google.

2. Broadband (June 2004): Available and affordable broadband penetration reached 50 percent among U.S. users in 2004. Although it took nearly four years for broadband to reach this milestone, the SIIA said estimates indicate that by the end of the year broadband penetration among U.S. users will reach 90 percent.

3. eBay auctions (Launched September 1997): "EBay showed us that the Internet could be used to reach massive national -- and even global -- markets better and faster than ever before," the SIIA said.

4. Amazon.com (IPO May 1997): The SIIA said Amazon popularized online shopping because it's Web site was easy to use and offered customers a wide variety of products from which to choose. "It signaled the increasingly important role that e-commerce would play in the American economy," the SIAA said.

5. Google Ad Words (2000): Key word advertising represents 40 percent of the online advertising market, bringing in US$6.8 billion in revenue annually, the SIIA said. "Keyword ads are the simplest and most cost-effective mechanism to reach targeted audiences, affordable to even the smallest business," the group said.

6. Open Standards (HTML 4.0 released -- 1997): Overseen by the World Wide Web Consortium, the HTML open standards are the "most influential and important data standard in the history of publishing," according to the SIIA.

7. Wi-Fi (802.11 launched - 1997): The development of this form of wireless networking allowed business users to be connected to their clients and their companies no matter where they were and paved the way for more mobile technologies.

8. User-generated content (YouTube 2005): "Right now it is impossible to say what the full ramifications of the "citizen journalist" era will be -- but the dramatic impact of YouTube tells us more than any other recent development," the SIIA said. YouTube is what Web 2.0 should be, the trade group said. Anyone, anywhere can use You Tube to deliver a message that will be heard and seen around the globe, the group noted.

9. iTunes (2001): "ITunes legitimized the digital music industry, revolutionizing the music industry," the SIIA said. In 2006, more than $2 billion worth of music was sold online or through mobile phones, the group said. That's almost double what was sold in 2005, the group said.

10. BlackBerry (1999): "The BlackBerry makes communication instantaneous, and mobile," the SIIA said. The Internet-connected device allowed users to engage in e-commerce anywhere and launched a whole mobile culture, the group said.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Linda Rosencrance

Computerworld
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?