Google exec touts universal search model

Saying that users are tired of being inundated by information, the company seeks to offer 'better, richer answers' to search queries

Google's recently introduced universal search model represents a major change for the company, a Google official said at the Search Engine Strategies conference in San Jose last Thursday.

Unveiled May 16, universal search is intended to break down silos of information on the Web and provide the best answer every time a user enters a query. The company's vision for universal search is to search across content sources, compare and rank information in real time, and deliver a single set of integrated results.

"The idea for universal search was really to move away from 10 links and try to give users better, richer answers," said Marissa Mayer, president of search products and user experience at Google.

Today, Google offers illustrations that answer a question, such as maps, news images, and video integrated into the main search results. The company will look at adding other data, such as blogs, she said, and the incorporation of YouTube videos also is part of universal search.

"Our mission is to organize the world's information and make it universally accessible and useful," she said.

Users, Mayer said, want quality results after having been overloaded with information.

Google gets better everyday, she said. Search engines available in 10 to 15 years thus will be better than what is offered now, she said. "It will be understand more about the user that's using it," said Mayer.

Personalized search is just in its infancy, she said. Google believes personalized results will become the default mode for the user, Mayer said.

To address privacy, users must sign up for the increased functionality.

Commenting on Google's use of algorithms, Mayer said the company does view algorithms as important. "With that said, once you have that base of algorithms, you layer human input into it," she said.

Mayer also noted Google's experimental, voice-based service to make local business in the US search accessible via a phone by dialing 1-800-GOOG-411.

Mobile search, meanwhile, provides monetization opportunities in that advertisers can advertise to people when they know where they are. "We think that's a really rich monetization opportunity," said Mayer.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Paul Krill

InfoWorld
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?