Leader takes Gigabyte in South Australia

Distributor also assigned role of building NT channel

SA-based Leader Computers has inked a distribution deal with motherboard vendor Gigabyte.

Leader director, Theo Kristoris, said the vendor was strong throughout much of Australia but the SA market was weaker.

"We're looking at continuing what Gigabyte has done in other states. System integrators and traditional IT corner resellers have been two strong markets for Gigabyte in the eastern states, which we will look to grow as well," he said.

Leader will initially carry Gigabyte motherboards and graphic cards but Kristoris hopes to expand that and add its server products. Leader also distributes MSI products but Kristoris said it was a complementary fit.

"We want to make sure we have our service structure right. We understand with motherboards and graphics cards that it's important to offer excellent after-sales support and service," he said. "We won't be looking at flooding the market with product; we want to make sure we have our back end right."

Kristoris will look to bundle Gigabyte products with CPUs, memory and hard drives. Leader joins Altech Computers, Rectron Electronics and Synnex in the vendor's distribution stable.

Gigabyte managing director, Alan Chen, said none of its current distributors had a presence in SA or the Northern Territory.

"We were thinking about geographic coverage and Leader had the most aggressive and competitive distribution base in SA," he said.

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Julia Talevski
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