Google to turn off video sales, rental service

Focuses attention on YouTube, ad-supported model

Google will no longer offer users the ability to download-to-own or download-to-rent (DTO/DTR) videos on Google Videos effective Wednesday, a Google spokesman confirmed Monday.

Google opened its Google Video store in January 2006, allowing users to buy and rent a wide range of videos including sports, television, news and movies. The price of the videos ranged from US$1.99 to US$20. While the paid portion of the site will close, the unpaid portion of Google Video will remain on the site.

"Both Google and YouTube are exploring a wide variety of ways to monetize online video content -- from pilot testing AdSense for video syndication to trying various ad formats on YouTube -- and the early results have been very encouraging," said Google spokesman Gabriel Stricker in an e-mail to Computerworld. "Reaffirming our commitment to building out our ad-supported monetization models for video, we have decided to remove the DTO/DTR feature on Google Video."

Google announced it would acquire YouTube in a stock deal valued at US$1.65 billion in October.

Stricker said users who made purchases on Google video or DTO/DTR before July 18 will receive credit to their checkout accounts in the amount equal to or exceeding the amount of their original purchases. He said users who made purchases after July 18 will get direct refunds to their credit cards.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Linda Rosencrance

Computerworld
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?