Yahoo rolls out limited beta for new social network

'Mash' site aims to let users create MySpace and Facebook-like profiles

Yahoo has quietly rolled out a beta version of a new social networking site called Mash that will let users to create online profiles similar to the likes of MySpace and Facebook.

Available now by invitation only, Mash is similar to other online profile sites. However, it also allows users to make starter profiles for their friends and to leave their own profiles open to let other "trusted" users add content, noted Yahoo's Will Aldrich Monday in a blog post about Mash.

"You can customize your -- or your friend's -- profile with modules from a growing gallery of apps," noted Aldrich, who heads up the Yahoo team behind the development of Mash. "Of course, there are extensive privacy controls in Mash, and you set the boundaries that you're comfortable with."

He also noted that "Mash is still pretty raw -- there are bugs, and we haven't gotten to several of the features it really should have."

Aldrich did not say whether Mash will eventually replace Yahoo's existing social network, called Yahoo 360.

Michael Arrington, a beta user of the Mash network who blogs at TechCrunch, noted that Mash allows users to load modules like Flickr Real Simple Syndication and blog applications into their profile pages. The modules can then be moved by dragging and dropping elements, he noted.

"It also appears as though Yahoo intends for users to mash their information together from across the company's various properties, perhaps making Mash the main hub for Yahoo users," Arrington wrote. "While profile pages appear to have a pretty consistent structural layout (like Facebook), users can customize the design of their pages by changing colors and inserting background images (like MySpace)."

Mash also has a feature called Pulse, which are "Twitter-like messages" reporting all the activities a user's friends make on the site, Arrington added.

However, he noted that Mash lacks a mechanism to search across the network.

According to data released last week by Nielsen/NetRatings, Yahoo trailed Microsoft and Google in the Internet traffic race for August, the latest month for which data was available.

Microsoft logged 118 million unique visitors in August, Google garnered 116 million, and Yahoo pulled in 110 million during the month, according to Nielsen/NetRatings.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Heather Havenstein

Computerworld
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?