French YouTube rival lands $34 million funding

Dailymotion has landed $34 million in funding to help it compete better with US rival YouTube

Paris-based video sharing site Dailymotion has landed a fresh round of funding to help it compete with U.S. rival YouTube, which has been gaining strength in Europe since it launched local versions of its service in June.

Like YouTube, Dailymotion invites visitors to pick from a huge variety of streaming videos, or to upload their own videos to its site.

On Friday, the company landed an additional US$34 million in venture capital funding to continue its development, a spokeswoman said. The investors are Advent Venture Partners and AGF Private Equity. AGFPE's investments include French online dating service Meetic.com and professional networking site Viadeo.com, a rival to LinkedIn.

Dailymotion took an early lead in tailoring content for different nationalities, offering sites for 14 countries including China, Germany, Japan, Russia and Turkey, but in June YouTube, owned by Google, struck back with its own French-language service, as well as localized sites for other countries.

YouTube's internationalization has hit Dailymotion, according to European audience figures from market researcher Comscore.

Starting at 54.7 million unique visitors in February, the European audience for YouTube's properties rose steadily to 72.2 million in July. Dailymotion's visitor numbers also rose initially, from 11.8 million in February to 16.3 million in May, but then they stalled, declining to 14.7 million in July. German site MyVideo.de also grew, but more slowly, from 9.1 million visitors in February to 10.3 million in June, the same number it attracted in July.

DailyMotion still reaches more viewers in its native France than does YouTube, according to Comscore's figures, but its lead is narrowing. Both companies attracted more viewers overall, to the detriment of smaller players in the market.

The German market, too, is becoming a two-horse race, with YouTube drawing further ahead of MyVideo Broadband SRL. Third-placed Clipfish & Co. KG now has less than half the audience of MyVideo, according to Comscore, which counts unique visitors aged 15 and over, excluding traffic from public computers and mobile phones.

To attract more visitors, Dailymotion is looking to strike further deals with rights owners like Warner Music, which agreed to allow Dailymotion to host music videos in return for a cut of the revenue.

As part of that strategy, it will begin using a digital fingerprinting technology from Audible Magic to identify the owners of copyright material. As a video is uploaded, Audible Magic's software calculates a signature unique to that file and compares it to the signatures in a central database of works claimed by the copyright holder. If the signatures match, the software signals the upload as a copyright violation.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Peter Sayer

Peter Sayer

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?