Samsung takes wraps off its iPhone rival Serenata

Samsung and Bang & Olufsen unveiled their latest joint music-mobile phone, Serenata, a rival to the iPhone.

Samsung Electronics Co. Ltd. and audio product maker Bang & Olufsen on Tuesday unveiled their latest joint music-mobile phone, Serenata, which holds 4GB of songs and has a number of other music features similar to the iPhone.

The handsets will go on sale in Europe by the end of the month, said Anthony Lee, a spokesman at Samsung. Pricing has not yet been determined.

The handset doesn't look much like a mobile phone: the top half is dominated by a navigation wheel, the designers having dispensed with buttons. The 2.26-inch LCD (liquid crystal display) touch screen is below the navigation wheel, in the place where the buttons are found on conventional mobile phones.

The navigation wheel is intended to be used one-handed. All primary functions on the phone are controlled by the navigation wheel, including searching menus, dialing, writing and accessing music lists, the companies said. The touch screen is secondary.

A button on the handset switches it quickly from music to phone mode, and the screen changes from red to blue to make sure the user knows exactly what mode the handset is in.

The handset has a built-in speaker and bass system, and can play amplified music for up to five hours through the speaker or for around 13 hours through a headset before requiring a battery charge, the companies said in a news release.

The amount of song storage space is a major difference between Serenata and the iPhone. Apple has already said it will only sell 8G-byte iPhones in the future, once it sells out of the 4GB version.

Samsung believes the 4GB on Serenata, capacity for about 1,000 songs, is enough for most users, said Lee. There is no way to increase the memory capacity of the handset, he added.

The phone will work with GSM (Global System for Mobile Communications) networks in the 900,1800 and 1900 MHz bands, and with HSDPA (High-Speed Downlink Packet Access) services on 3G (third-generation) networks. Users can send e-mail SMS (Short Message Service) text messages from the handset, and store up to 1,000 phone numbers in its address book. The phone allows users to create to-do lists, write in calendars, and has enough battery power for three hours of talk time.

Serenata is an update to the Serene music-mobile phone the two companies put out two years ago.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Dan Nystedt

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?