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MOR(F) Signs Key Agreement With Green Packet Berhad & Telekom Malaysia

  • 11 August, 2007 09:40

<p>Company launches next-generation 3D Intelligent Messenger in local partnership with Malaysian national telco for enhanced local penetration and increased delivery of local content to end users.</p>
<p>KUALA LUMPUR, 15th August 2007 - Green Packet Berhad (Main Board: “GPACKET”) today signed strategic partnership agreements with MOR(F) Interactive Communication Pty Ltd and E-Gal Corporation Sdn Bhd to enhance the delivery of their newly launched SONbuddy Connect! Platform. The platform will be integrated with MOR(F)’s MOJI Intelligent Instant Messenger and Virtual Pet system whilst E-Gal Corporation, whose core strengths are in marketing and distribution, will provide the expertise to tap into new markets.</p>
<p>The SONbuddy Connect! Platform aims to target a younger audience as it features an Integrated Communications and Connectivity Framework offering both Online and Offline Peer-to-Peer applications. Green Packet’s SONbuddy Connect! Platform is an intelligent software platform designed to enable any WiFi-equipped device to form a spontaneous Self Organizing Network (SON). SONbuddy automatically seeks, organizes and maintains a peer-to-peer and peer-to-multi-peer ad hoc community networks both in a nearby and online mode. It assumes the role of a mobile wireless kit that offers convenience, mobility and multi functional tools for all mobile devices.</p>
<p>The platform will be integrated with MOR(F)’s MOJI Intelligent Instant Messenger and Virtual Pet system which is powered by Artificial Intelligence, Natural Language Processing and real time 3D Engine technologies. MOR(F)’s MOJI system complements the SONbuddy Connect! Platform as a value added feature. It offers a virtual world and a virtual pet that transforms the online user experience into a personalized one by “reading” the users needs and style.</p>
<p>According to Mr. Kelvin Lee, General Manager of Green Packet Berhad, these two partnerships will function on a long term basis in accordance to Green Packet’s expansion plans. “We have already seen results with the launch of Telekom Malaysia (TM) Berhad’s iTalk Buddy late last week. The collaboration between Green Packet, MOR(F) and E-Gal have provided TM with an integrated platform to power its iTalk Buddy,” he said.</p>
<p>“Our combined strength has provided TM a total solution that complement’s its iTalk prepaid IDD card that would help them increase Average Revenue Per User (ARPU) and provide value-added services to increase customer retention and loyalty,” Lee explained adding that the iTalk Buddy functions as a portal with an integrated instant messenger for end users which includes features like chat, file sharing, internet sharing, screen sharing, gaming and online shopping.</p>
<p>The three companies already have plans to take the partnership global and have already started discussions with various service providers around the region. “We have had good response especially within the Asia Pacific region to roll out these solutions,” Lee said.</p>
<p>Lee added that that Green Packet is confident that with E-GAL Corporation’s sales and marketing experience, Green Packet state-of-the-art SONbuddy Connect! Platform and MOR(F)’s Moji virtual pet, the company will be able to catapult itself further in the global market place.</p>
<p>Mr. Robert Fong, CEO of MOR(F) said that the MOJI, which gained much attention during the recent CommunicAsia, is an instant messenger with a new dimension. Its virtual qualities enable it to communicate its desires and thoughts to you. “We are confident that this kind of technology will enhance a user’s experience by changing the way we interact with computers, making it a more life-like, personal experience”, he said. “For MOR(F) this is a significant achievement for us as the 6 year agreement allows us to scale and grow our products within the SEA region and to provide local content to the Malaysian public”. He also said that MOR(F) was honoured to be invited to be working with companies in the areas of technology and telecommunications and widely considered to be on the bleeding edge of innovation like Green Packet and E-Gal.</p>
<p>E-Gal Corporation, on the other hand, is confident that they can help Green Packet and MOR(F) develop new market segments and grow into similar segments especially within the region. Having been in the marketing and distribution sector for many years now, E-Gal is already ahead of its game.</p>
<p>“We are looking forward to marketing this innovative platform combined with the various attractive features provided via its creative software. We feel that there is a market out there that we can tap into as it caters to young IT enthusiasts who seek a single platform to service their needs in a personalised manner whether for business or personal functions,” said En. Lokman Razani Razak, Executive Chairman of E-Gal Corporation Sdn Bhd.</p>
<p>Lokman stressed that he was very encouraged at the response that iTalk Buddy has received in a matter of days and is confident that its success will rub off on the three companies. “We were excited to be working with TM on the innovative, one-of-a-kind iTalk Buddy and we hope that other telecommunications providers in the region will recognize this success.”</p>
<p>The ceremony this morning saw Green Packet signing two partnership agreements, one with MOR(F) and another with E-Gal. The agreements were signed by Mr. Kelvin Lee, Mr. Robert Fong and En. Lokman Razani Razak representing Green Packet, MOR(F) and E-Gal Corporation, respectively.</p>
<p>Founders</p>
<p>MOR(F) was founded by digital architects, Robert Fong and Billy Chong, based on research originally conducted at leading universities in Australia.</p>
<p>About MOR(F) Dynamics</p>
<p>Established in March 2005, MOR(F) Dynamics is an innovative privately held startup technology company built on breakthrough Language Technologies, Artificial Intelligence and 3D Engine technology for the next generation of human-to-computer interactive and immersive environments. What started as a research project at a think-tank developed at one of Australia’s most prestigious universities has grown quickly into a major technological development and a viable enterprise with numerous potentials across major international markets particularly in Asia and the Asia Pacific.</p>
<p>Since its incorporation, MOR(F) has moved forward in leaps in bounds due largely to its unique offerings in intelligently fusing language technologies with 3D visualization techniques. Today, MOR(F) Dynamics consists of a team of specialist programmers dedicated towards creating what it calls “Technologies of Total Communication”. The company is currently developing a suite of products and applications for the instant messaging and social worlds industry. In the future, MOR(F)’s technologies has the potential to be applied to other areas such as mobility, market research, advertising and security.</p>
<p>Funded largely by private investors, the company operates its research and development out of Sydney, Australia, and its operational headquarters for South East Asian distribution is located in Kuala Lumpur, Malaysia.</p>
<p>More information is available at www.morfdynamics.com.</p>
<p>For all media enquiries:</p>
<p>Billy Chong
Managing Director
MOR(F) Dynamics Pty Ltd
Sydney: +612 9267 6999
Kuala Lumpur: +603 6203 7811
billy@morfdynamics.com</p>

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