Microsoft buys Jellyfish.com comparative shopping site

Microsoft quietly revealed this week that it has bought a comparative shopping Web site that gives consumers a cut of advertising revenue from retailers.

Microsoft has bought comparative shopping Web site Jellyfish.com, which gives its customers a cut of advertising revenue from retailers, offering a rebate on purchases made through the site.

Microsoft sees Jellyfish.com as a way to augment its e-commerce and search offerings, although no details were immediately available on how the company may transform the site or wrap it into other offerings. Microsoft revealed the acquisition in a blog posting Tuesday, but did not say how much it paid for the site.

"We think the technology has some interesting potential applications as we continue to invest heavily in shopping and commerce as a key component of Live Search," Microsoft's search engine blog announced.

Advertisers choose the level of commission they will pay to Jellyfish.com for sales made, at least half of which Jellyfish.com says it will give back to purchasers as a rebate. Jellyfish.com ranks products according to the price including that rebate.

While the discount the consumer will receive appears in the search results, Jellyfish.com doesn't immediately apply the discount to the product. Instead, the money is kept in an account for 30 to 60 days to account for product returns, refunds and to guard against fraud. After the waiting period, a check can be mailed when the accumulated rebates exceed US$10.

Jellyfish.com is not the only company to sell adverts based on "pay per action," rather than pay per click.

In June, Google expanded its beta trial of a pay-per-action program, opening it to worldwide users of its AdWords service. The pay-per-action ads can appear in Google's regular contextual ads results that Web site publishers put on their page, or publishers can choose which pay-per-action ads go on their page based on content.

Jellyfish.com tells merchants that its cost-per-sale advertising model is risk-free and not subject to e-commerce problems such as click fraud, where advertisers overpay for fraudulent clicks on their ads. So far, Jellyfish.com says it lists at least five million products.

Jellyfish.com, started in mid-2005, is based in the US.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeremy Kirk

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?