Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.

Business Mobility Opportunities Remain Untouched by Services Providers, says IDC

  • 19 September, 2007 10:55

<p>NORTH SYDNEY, 19 September 2007, - IDC’s latest research in the Australian business market finds mobile service providers are missing a significant market opportunity. IDC’s analysis shows there is a sizable latent base of business users that have an increasing desire to go mobile and leverage the non-voice channel with mobile email, IP PBX functionality, and mission critical business applications.</p>
<p>"There is tremendous opening in the Australian market for service providers that can provide a clear and compelling case for enterprise mobility solutions. Mobile penetration in the Australian business segment is an escalating phenomenon, and there are untapped opportunities along the farthest ends of the business spectrum," says Jerson Yau, Research Analyst, Mobile and Wireless Research, IDC Australia. He adds, "Mobile solutions and services addressing a tangible return, improved cost efficiencies, and a high level of manageability will have universal appeal among organisations irrespective of their unique industries or size of operations. However it is critical that the benefits of mobility are communicated in a relevant business context by mobility stakeholders."</p>
<p>IDC’s analysis, titled "Australia Business Mobile Vertical 2007-2011 Forecast and Analysis: Me Against The World" is the second annual update of IDC’s coverage of the Australian business mobility market. The report presents an updated five-year forecast of the Australian business mobile market with an in-depth examination by business verticals. Business mobile spend on voice and non-voice services are forecasted from 2007 to 2011. Industry trends and contrasts by vertical adoption are investigated to provide a future outlook and essential guidance for mobile service and solutions providers in the enterprise mobility ecosystem.</p>
<p>Key study findings include:</p>
<p># In 2006, the Australian business segment spent A$4.25 billion on mobile voice, messaging, and data services. The market will be underpinned by voice services through substitution effects coupled with the steady conversion of latent business mobile users to adopt enterprise mobility solutions.</p>
<p># IDC expects that there will be increasing demand by the management hierarchy and workforce on-the-ground to mobilise business applications and processes to take advantage of the perpetually-connected nature of mobile services. IDC forecasts that mobile non-voice services will enjoy double-digit growth rates over the five-year period and across all business vertical industries.</p>
<p># The leading spenders on business mobility hark from professional services, manufacturing and primary industries, and retail/wholesale sector. The large public sector encompassing government, education, and healthcare represents the mid-market with a curious blend of leading and lagging usage. Banking and finance tends to be poorly penetrated and is one of the lowest contributors to business mobile spending.</p>
<p># IDC recommends that mobile stakeholders continue their efforts and skills build-up in understanding their business customers, particularly on an industry vertical level. This will allow them to communicate more transparently, painting a big picture view of communications technology, and aligning the relevancy in delivering IT and business outcomes through enterprise mobility solutions.</p>
<p># IDC also recommends that mobile stakeholders develop new business models for the business mid-market as small businesses and corporate enterprises are well penetrated. Mobility solutions delivering on business outcomes should be continually measured to emphasise the positive expectation that businesses often neglect to quantify throughout the solution's lifecycle.</p>
<p>'''''' END</p>
<p>At IDC’s Enterprise Mobility and Convergence half day Event 2007 on Tuesday 25 September. IDC will provide an understanding of how you should leverage technology to maximise the effectiveness of your mobile workforce. This event will help CIO’s choose the right technologies, applications, tools and services suitable for business and identify the crucial factors to consider when building a mobile strategy and how to recognise threats to your mobile security environment.</p>
<p>You will hear presentations on this hot topic from, IDC Analysts and sponsor partners including; Sybase, RIM and Green Packet, together with case study presentations.</p>
<p>Media are invited to attend and can register complimentary</p>
<p>To learn more about IDC's 2007 Enterprise Mobility and Convergence Event visit or contact Alison Mee via email or phone 02 9925 2225.</p>
<p>For press enquiries please contact:
Jerson Yau
Research Analyst, Wireless &amp; Mobility
Phone: 61 2 9925 2205
<p>IDC research:</p>
<p>If you would like further information or to purchase IDC research, please contact Gary Clarke, IDC Associate VP of Sales via email or phone 02 9925 2226.</p>

Most Popular

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Bitdefender 2019

This Holiday Season, protect yourself and your loved ones with the best. Buy now for Holiday Savings!

Most Popular Reviews

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Latest Articles


PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?