AMD makes its voice heard with YouTube

Responds to Intel CEO Paul S. Otellini’s keynote at IDF

Intel may be getting all the press with its Intel Developer Forum, but AMD has jumped on YouTube to claim some of the air-space back.

AMD VP of Advanced Marketing, Patrick Moorhead responded to Intel CEO Paul S. Otellini's keynote via a You Tube video posted two days ago.

"Today what I would like to do is show you the graphic superiority of an AMD mainstream based PC versus and Intel one. Over the last couple of weeks Intel announced a new graphic driver for their G965 and they even had a blog about the improvements that were made. What I would like to show you though, is the reality about the improvements," he says in his introduction.

He then demonstrates games such as Far Cry, Shadowrun and Sims 2 over two equally configured PCs, one Intel-based and one AMD-based. See the video here.

So far viewer comments demonstrate a fairly equal mix of sceptics and supporters.

"Of course AMD is going to talk smack about graphics (since they bought ATI) because their processors are not nearly as powerful as Intel's Core 2 product line... Graphics is the only smoke and mirror trick AMD has left," writes WoodPDX .

Harrisdurrani thinks the argument is not about processors but about motherboards with integrated Video "and AMD destroys Intel in that department because of ATI. There is not doubt C2D's are better processors though."

Sintel writes that Core2 is a superior processor to A64 but that A64+690G is a superior standalone (without add-in cards) platform to C2+G965.

"Which is actually mostly an accomplishment thanks to ATI efforts, made largely before the acquisition. Nevertheless, platforms is where it's at for the mainstream buyer these days."

Stromchin meanwhile wonders what the point (of onboard chips) is.

"Intel just makes mainstream (also known as cheap) embedded graphic chips, nothing to call home about. I'm actually surprised BF2 runs so (well). If you want to play on your PC, you buy a graphics card, and not use crappy on board chips."

This YouTube announcement is not a one-off event for AMD, which seems to be thinking the video sharing site is a good marketing tool. It has recently announced its triple-core processors via YouTube and AMD server and workstation general manager Randy Allen also has his moment of fame. He talks about AMD's Quad-Core Architecture.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?