ITXPO - Dell says he'll be ready with PC alternatives

Company announces OS streaming product today

The question that Michael Dell, the CEO and chairman of the company that bears his name, was asked twice by a Gartner analyst was also one of the most direct sent his way. Is the PC business, Dell's core business, "at risk?"

That's what Gartner analyst Mark Margevicius asked during an on-stage interview with Dell's founder at Gartner's Symposium ITxpo 2007.

Margevicius framed his questions by sweeping in all the broad, server-based trends that are sticking pins into the desktop, including virtualization, software streaming, thin clients and other alternative architectures. "Are you fearful that the PC business for Dell ... is in jeopardy?"

Not in Dell's mind.

If a user decides to move his client computing onto servers in the data center, Dell said that his company will be able to meet their need and that "in fact, we already do."

The company is pursuing what it calls a "Flexible Computing Solutions" strategy intended to address a variety of needs.

Just today, for instance, Dell said the company introduced its On-Demand Desktop Streaming product that streams the operating system and applications to a diskless desktop.

While these alternatives may take out costs for customers, "the cost really shifts" into servers and storage, he said, "and that's why it's a solution."

Dell returned as CEO of his company early this year after leaving that post to serve as chairman. But after he left the day-to-day operations at Dell in 2004, the company faced increasing pressure from rival Hewlett-Packard Co.

Since returning as CEO, Dell said a major focus was to "bring back the customer-centricity" into the company. "I think we lost some of that customer focus."

The company is also building a new consumer business, increasing its focus on emerging markets. The vendor also this year announced that it would ship Linux on a desktop. In addition, Dell said the company will soon introduce tablet computers.

Ric Rodriguez, an IT architect at a federal agency that deals with health care that he declined to identify, said he was surprised by Dell's decision to offer tablets. "In the past, they have actually ignored the whole concept," he said. But Rodriguez said he see value to tablets, especially in health care.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Patrick Thibodeau

Computerworld
Show Comments

Essentials

Mobile

Victorinox Werks Professional Executive 17 Laptop Case

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?